You may have heard that traditional SEO (Search Engine Optimization) Internet marketing in Charlotte has recently had the air knocked out of it because of the dramatic evolutionary changes in Google’s search engine algorithm. OK, now translate that sentence into a layman’s version…Google has made a large shift toward ranking website content that is highly relative to how people are searching.
“This year has been so exciting to work with our Charlotte Internet marketing clients because of the enormous surge in importance with content marketing and how that relates to increased overall search engine rankings,” says Jay Joyce, president with The Idea People in Charlotte, NC. “We have always thought that content marketing was as important as traditional SEO techniques, and all of our Internet marketing clients are reaping strong benefits from the recent Google algorithm adjustments.”
Benefits of Blending Internet Marketing with Content Marketing
1. Treat them with equal attention. “We do not separate content marketing from Internet marketing,” says Lucas Weber, director of content & social marketing with The Idea People. “Our focus is to create custom content every week for our clients as the integral part of their overall Internet marketing plan.”
2. Optimize each website page by itself. “Each page in our client’s website is treated with a custom content optimization strategy that stems from the overall Internet marketing strategy,” adds Weber. “Our vision is to allow each page to dominate an individual vertica
l marketplace when falling into a primary search phrase or keyword.”
3. Old content begets new content. “Our Internet and content marketing strategy includes a very strong story-telling component,” says Weber. “The best resource and inspiration for creating new content is from within an existing client’s website content. We can always create deeper levels of stories, including new customer testimonials, product or service advancements, different ways to tell the story, and different avenues to engage old readers with new spin.”
4. On-staff professional content writers & Internet marketers. “It doesn’t hurt that we have three on-staff content marketers,” adds Weber. “The Idea People made the investment several years ago into writing custom web content coupled with Internet marketing strategies. This was no mistake or surprise; We always knew that the worlds of content marketing and Internet marketing belonged together because the search engines have always delivered content-driven search results.”
If your brand and company would like to begin an effective and creative Internet marketing program here in Charlotte, please contact Jay Joyce with The Idea People at 704-398-4437 or email jay@theideapeople.com. Our Internet marketing programs produce positive, deep results where traditional SEO wizardry can no longer compete.
