The Value of New Ideas

New ideas. The very mention of "new ideas" conjures a fresh feeling, a heightened sense of expectation, a raised level of enthusiasm, and a new sense of hope. Why do new ideas do that to us? Is it the word "new"? Or is it that "new ideas" really give us more than just the actual ideas?

We think "new ideas" come with added value that most people never get credit for using. All of our "new ideas" come packed with value:
- Energy and hype
- Solutions and hope
- Relief and vision
- Guidance and support
- Ammunition and target
- Sense of renewing and purpose

New ideas unlock our potentials and push us past where we are (or were). New ideas give us freedom, power, momentum and status.

So why not get some more value by getting some new ideas. That doesn't mean change. It means to enhance, polish, advance, grow, propel and flourish.

Call us at The Idea People and let us give you those things. Oh yes, and we'll give you the good ideas, too!

Charlotte Web Design is a Keyword for Us!

We've been doing a neat exercise around the agency that we invented back in April. We call it "Keyword Table." The object of the game is to take a single product or service that one of our clients offers and only speak in appropriate keywords or keyword phrases for 15 minutes (in the tone and likeness of the vintage TV game, Password!). We write it all down. Then we hone (neat word) it down to the most impactful keywords and move into our analytical mode with Google. This serves as our basis for generating our initial lists of keywords. We've done this game so often that we actually do it away from office when we spot a product or badly-wrapped service van!

Logos and Branding, Oh My!

Why are people now "brand" crazy when they really are just "logo" crazy! Let's set it straight. A logo is a graphic representation of your company. A brand is the entire experience that your company has with customers. A brand includes positioning, unique features and benefits, your voice mail, how you dress, how your company acts, the value of your product or service to your customers, and about 19 other things!

Logos are part of a good branding strategy. Brands are what people feel, emote and desire when they make a purchase.

Now that we have that settled, how about developing a new logo leading to a new brand from The Idea People!