The Idea People in Charlotte are excited to announce that we have added Tim Dobbins (in photo) as a new
web Interaction Designer. “We are thrilled to have Tim join our web team and excited about his outstanding level of professionalism, web design creativity, UX training, and instant collaborative nature,” said Bill McCown, president of digital media with The Idea People. “With Tim’s professional training and fantastic experience on the web team at Lowe’s, he will bring our web projects and interactive projects an enormous amount of creativity and technical savvy.”
The Importance of Web Design & User Experience (UX)
Social networks and the move toward user dependence on the web for just about everything has catapulted the importance for web design firms like The Idea People to create interactive web designs and focused user experiences (UX) for the next generation of web and mobile.
“We keep our clients focused on the new technologies and creative capabilities with the web and mobile,” says McCown. “As web technologies emerge so quickly, the strong common denominator for successful websites is always the creative design and the user experience.”
The user experience (UX) is the total sum of content flow, creative design, page design, navigation, ease of use, and overall vibe that a user absorbs from visiting a website. “Users form opinions in under three seconds when they land on a page, so the obvious creative design and overall user experience is our primary focus when building new web pages and web communities,” adds McCown. “When we create user experiences and web designs here at The Idea People, we build a heightened sense of engagement, interactivity, and ease of content absorption for each user who hits a client landing page.”
The Idea People are early-adopters of meaningful web design and UX enhancements. “With new web technologies like Ruby and Rails gaining ground in the web development field, we are careful about what we adopt and recommend to our clients and their websites,” says McCown. “Technology fads and tricks never contribute a meaningful or long-lasting return for our clients, so we like to bring our web design clients the best practices and technologies that will have ‘shelf-life’ and really contribute to their website’s user experience and return on investment.”
To schedule a meeting to learn more about creative web design technologies and user experience (UX) best practices, please call Jay Joyce with The Idea People at 704-398-4437 or email jay@theideapeople.com. We can help your business leverage the best web technologies and user experiences to drive new sales channels and unlock previously closed opportunities.
