Writing custom content supported with a content marketing plan is an incredible service offered from The Idea People in Charlotte that can reach targeted customers while increasing organic search engine rankings. It really does work well.
“It’s amazing to hear that search engine marketing or SEO is ‘dead’,” says Jay Joyce, president of The Idea People. “What really has happened is that traditional SEO has expanded to include content writing and content marketing as a viable asset to include in a comprehensive Internet marketing program.”
Each week, The Idea People writes custom content for each of our Internet marketing clients. “We write custom content each week and distribute the content across our client’s Blog and social media landscape,” says Lucas Weber, director of content and social marketing with The Idea People. “The purpose is twofold: to target our client’s customers with pin-pointed messaging and to deliver fresh, highly-relevant content to the search engines.”
But why does content need to be delivered to the search engines? Search engine algorithms have matured to the point where their primary goal is to filter out the trash and non-related search results and only to deliver the most relative, freshest content when a user searches. That is why you will no longer view “hamburgers” in a search query for “heat exchanger drilling machines.” The search engines want to deliver a pure, clean, focused search result. They want your business!
“We shoot photography and video while we write weekly custom content,” says Weber. “Everything we do each week for our clients is to generate and market fresh, highly-relevant content for people to consume and search engines to index.”
How can you write about all types of businesses, products or services? “We have our own in-house content writing and marketing team that meets with our clients, researches top content trends per industry, focuses on highly-relative client features and offerings, and markets the content weekly to the right audience and engine,” says Joyce.
What are the results from content writing and marketing? As you would expect, the on-going results are always positive. “Within a 90-day window, we have seen every client using our strategy rank higher within desired organic keywords and keyword phrases,” says Weber. “Now, we still implement proven, traditional SEO techniques on each page and behind each page, but providing an on-going stream of fresh, highly-relative content seems to really increase viewer conversions and organic search engine rankings.”
If your company would like to learn more about custom content writing and content marketing for your brand, please contact Jay Joyce with The Idea People at 704-398-4437 or email jay@theideapeople.com. A meeting with you will uncover where your particular brand’s content ‘gold’ exists and how we can help you transform fresh content into new customer leads and higher organic search engine rankings…naturally.
