The Idea People Launches New Charlotte Web Design & E-commerce Website

The Idea People is excited to announce that we have launched another new Charlotte website for an Internet-based company called Parrot Moon.  Parrot Moon will be heavily focused on social media for new customer acquisition and branding through Facebook and Twitter with a PPC campaign using Facebook, Google AdWords and Bing that launches in mid-October.

“2011 has been an amazing and exciting year as we have witnessed five different entrepreneurs launch five completely different Internet-based businesses,” said Jay Joyce of The Idea People.  ”The economy has opened the door for successful business people to develop and launch service and product-based websites in large surges this year.”

Parrot Moon is offering a unique, free online date and important event reminder service that easily imports your Facebook friends and email contacts, birthdays and other important event dates  into Parrot Moon’s web-based date reminder software.  ”We developed the web-based reminder software to keep you informed via email or simple text messages of upcoming important dates,” added Joyce.  ”And each user can adjust how often they need the reminder service to remind them!”

Parrot Moon also features a large variety of free E-cards that anybody can easily customize and send to a friend or contact.  No account is needed.  Free E-card categories include birthdays, anniversaries, thank you’s, holidays, care and concern, weddings, congratulations, encouragement and more.

“The E-commerce experience in Parrot Moon is their enormous selection of unique gifts, jewelry for men and women, watches for men and women, chocolate truffles and other items that are popular everyday gift ideas,” said Joyce.  ”Parrot Moon is the only e-tailer in the United States that is offering these beautiful, stylish Swiss-movement men’s watches from Claro, for example.”

For more information about Parrot Moon and how The Idea People can help your business with web design, custom web applications, or Internet marketing, call Jay Joyce at 704-398-4437 or email jay@theideapeople.com.

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Website Design & SEO for Charlotte Business Websites is Changing from Google Panda

SEO’s and Internet marketing pros have been sweating bullets this year because of Panda.  Why would a Panda cause an SEO to sweat?  Because this particular Panda is from Google, and this Panda is changing the way websites are being ranked.

The Idea People in Charlotte provides our clients with a turnkey web design, web development and Internet marketing SEO program.  We do it all.  And we have since 1994.  But enough about us!  The one thing that we have held consistent through all of the SEO fads and evolution is that the user experience and general “feelings” that humans get from your business website is vastly important.  We design websites for humans, then search engines and spiders.

OK.  What is Panda?  Panda is the last name of an engineer employed by Google named Navneet Panda.  He has led some very interesting work on machine learning algorithms at Google.  Navneet really developed some larger curves that advanced machine learning algorithms to a much higher level this past March.  See, “Panda” was released this past March by Google.

Panda did some interesting and revolutionary things with how websites are ranked.  Some websiteswent up, and others went down.  Some websites saw dramatic drops in overall traffic…just out of the blue.  People panicked. SEO’s panicked.  Some SEO’s lost sleep at night thinking of ways to work around this new Panda update.  But it won’t work and it won’t happen.  Panda is here and it is changing the search.

What Does Google Panda Do to Your Website?

For the first time, Google is including input from their human “quality raters” to mix into the search results algorithms to help the machines learn.  The quality raters were asked questions about “trusting a website with giving them a credit card,” “how was the design of the website,” “how would you rate the quality of this website,” and “how is the user experience on this website.”

So, with this input from the quality raters, Google separated websites into ones that the group wanted to see rated higher and ones that the group wanted to see rated lower.  The machines are now learning this way.  No more “tricks” or “bad tactics” to get websites to rank higher.  This Panda update now gives us cleaner and purer search results based on exactly the data we want to see.  Cool, huh?

Writing and presenting good content is still important, obviously.  And good website design is now more important.  And presenting all of this in a website that is highly-relevant, feels good, has a high degree of trust, and is easy to use now rises toward the top over meta tags and stuffing web pages full of keywords.  Panda should shake out the SEO riff-raff in Charlotte and just leave the professional web strategists, designers and developers. *shock*

This post is just scratching the surface on what Panda and Google will do to revolutionize SEO and website design.  We at The Idea People like it.  We like creating websites that have high user experiences, creative designs, and are packed with trustworthy content.

We build websites for humans!

If you would like to learn more about Panda, really good website design, and Internet marketing with proper content development, call Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com.  In our eyes, Panda is a good thing.  We’ve waited 17 years for “him” to get here!

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