Take a moment to think about all of the small victories that your brand has during the course of a business day. As companies and brands, we all get busy and forget to “take credit” for things that we do for our clients and customers during the course of an average business day.
“At The Idea People, we help our clients get public credit for the small and large tasks that they do for their clients every day,” said Jay Joyce, president of The Idea People, a digital agency in Charlotte. “We do this through Internet marketing for our Charlotte clients every day by helping them tell their stories through custom content blogs, social media posts and vertical web marketing channels that we create.”
Using Internet Marketing to Give Your Brand More Credit
Exactly how do The Idea People generate higher levels of brand interest for Charlotte clients using Internet marketing? “During the course of collaborating with our clients each week, we learn about ‘favors’ or incredible projects that they do for their clients on a regular basis,” says Joyce. “We use that as a focal point to build and broadcast more details about the story of their brand and company through our Internet marketing programs.”
- Take credit for client favors. During the course of servicing your clients you do small favors or
project adjustments that help your client with their product or service. Turn that into an Internet marketing or social media nugget, for example, “We’re helping our food service client advance their software offerings via a web-based widget we developed.” Short, simple, snappy and non-offensive! - Use small projects and victories. Every business performs small projects for their clients that are part of a client’s larger scope or public offering. Even if you just tweaked a small cog that is part of a larger process or product, use Internet marketing and social media to let your audience know. For example, “We are working with a Charlotte mobile phone company on a project that will enable their customers to share video files.”
- Promote from within. All companies have staff members who volunteer in the community, attend events, receive certification, attend classes, etc. Use those instances to broadcast an Internet marketing or social media shout. For example, “One of our team members volunteered at the MS Walk in Charlotte this past weekend to raise money to help find a cure for MS…go Monica!”
“Our goal with Internet marketing and social media communications is to continue to weave and tell a story on behalf of our clients,” said Joyce. “Over time these posts and stories become an important part of the fabric of our client’s brands as new relationships with new customers are built through the Internet.”
Call Jay Joyce with The Idea People at 704-398-4437 or email Jay to learn more about how our company can help build your company’s brand and story online through professional, targeted Internet marketing. Then you can begin to take credit for activities that your company is already doing but not talking about.
