“We just completed a major web design redesign for the Advantage Software Company,” said Jay Joyce with The Idea People. “This is the third upgrade of the Advantage website over the past five years that we have worked with them on.”
The Advantage Software Company is the advertising agency software industry leader and has been for more than 30 years. “Advantage works with mega-sized ad agency clients down to smaller ad shops, and creativity, quick access to information, and an evolving web presence are marketing mandates for the company,” says Joyce. “Our goal with the web design redesign was to capture the Advantage brand as they launched a new version of their major ad agency software product called ‘Advantage blue’.”
One of the initiatives that Advantage needed to communicate in this latest web design launch was that their software products and exceptional people support are virtually inseparable when clients engage with them. “This particular web design captures the unique ad agency software industry position that Advantage has with putting a real face behind their software products,” said Joyce.
Another feature of this particular web design upgrade is the introduction of three distinct product audiences: Traditional Ad Agencies, In-house Ad Agencies, and Everyone Else. “Over the next few years, we will be working with Advantage in reaching a more general business audience that can benefit from their project management and business management software,” added Joyce. “So the ‘Everyone Else’ audience category will be targeted for business vertical markets outside of the advertising and in-house agency businesses.”
To schedule a private business meeting to discuss your company’s web design upgrade, please call Jay Joyce with The Idea People at 704-398-4437 or email Jay. We can help strengthen your company’s business web design and online image to better represent the mission and message you need to compete.
