Internet Marketing Charlotte Company Watches Transition from Traditional to Web-based Strategies

“The very first place we all turn is to the Internet when we want to find out about a company, product or service,” says Jay Joyce with The Idea People in Charlotte.  “The Internet is current, proactive, engaging, informational, and will never cold call you or spam your email!”

Traditional marketing with direct mail letters, print advertising, radio advertising and the overused promotional items have taken a back seat to Internet marketing and increasing our business’ presence through the Internet.  “The number one resource for all of your existing and prospective customers to learn more about your company, product and services is on the Internet,” says Joyce.  “Of course, just putting a website up is a good first step, but launching an on-going focus on Internet marketing and web campaigns can quickly build traffic and referrals.”

Internet Marketing Benefits for Your Charlotte Business

• Posting fresh content that is written for a specific product or service, in the correct format, can touch new customers;
• Keeping your social marketing outlets current with fresh topics and discussions can spur new relationships with your customers;
• Adding video production elements to your website and social marketing outlets can add a new depth of information and engagement with your customers;
• Creating unique learning events or product showcase events through the Internet can quickly raise your posture in search engine rankings;
• Marketing on the Internet creates multiple in-bound opportunities for customers to come to your door at their leisure, on their schedule and at their need;

“The Internet is the best marketing resource for building many customer touch points that are in no way intrusive, bothersome, or unwanted,” says Joyce.  “We work with our Internet marketing clients in building vertical web marketplaces that are uniquely focused on how and why a potential customer is searching for their product or service.”

More and more Charlotte businesses are turning to Internet marketing as the primary avenue for proper messaging and content delivery to large customer audiences.  “We create web content and Internet marketing channels that focus on the customer’s needs and wants in an environment that is engaging, informational and timely,” said Joyce.

To learn more about Internet marketing programs and ideas, please call Jay Joyce with The Idea People at 704-398-4437 or email Jay to schedule a private business meeting.  We look forward to helping your company grow through professional Internet marketing.

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Content Marketing in Charlotte via Vertical Web Marketplaces

Embracing the Vertical Web in Charlotte

We at The Idea People in Charlotte believe in embracing the vertical web marketplace as a large part of your overall business marketing strategy.  “Offering niche products and services has always been the most direct way to build business over the web,” said Jay Joyce with The Idea People.  “People are being trained to search with longer-tail keywords and that automatically places them into vertical search results.”

The Vertical Web Marketplace & Search Engine Results

Think about how you use the web to search for a product or service.  The chances are good that you now use a longer string of keywords because you know it will deliver a more refined list of search results.

Let’s use this example for demonstration.  We want to find a company in Charlotte that provides custom content development and content marketing.  Our goal is to find the most relevant companies so we can “go vertical” and not waste our time with results that are not compatible.

Our keyword string that we enter is:  charlotte+custom+content+development+company

Google displays the top search results based on our string of keywords.  We can see by the search results that “The Idea People” have the most relevant and freshest content that matches our needs.  “By focusing our web development process on building web content that mirrors how the search engines hunt and deliver results, we create reliable vertical marketplaces where our content, or our client’s content, can dominate,” says Joyce.

Let’s look at the same example again, but this time we will not use our long-tail keywords.  We will still search for the same need (a Charlotte custom content development company), but we will search the “old” way.  So our keywords that we use will be content+writing+company.

Now look at the search results for that keyword string.  “The Idea People” are not anywhere to be found.  Obviously this string of keywords is not a focus for our vertical web marketplace in content development companies for Charlotte.

“Dominating important keyword strings and phrases are key to building larger business bases with the future of the web,” says Joyce.  “We are strong believers and early adopters of the vertical web marketplace concept and we will continue to evolve this theory as the search engines evolve their algorithms.”

To learn more about building custom vertical web marketplaces for your brand and company, please contact Jay Joyce with The Idea People at 704-398-4437 or email Jay to schedule a private business meeting.

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New Charlotte Corporate Video Production for Ad Agency Software Company

The Idea People recently launched a new video production project for Charlotte-based The Advantage Software Company.  “The video is a 90-second overview outlining the launch of Advantage Software’s new Advantage blue ad agency software product line,” said Jay Joyce, president of The Idea People.  “The video production also features the software company’s new online positioning statement of ‘Software to Connect People, Projects, and Profits’.”

 

Video production adds a new depth of custom content delivery combining the movement of video, music, a professional voice over, and custom graphics.  Properly indexing the video production also increases the opportunities for search engines to index and deliver the video in a user’s search results.

“Video production and mobile video content delivery are ‘new generation SEO’ tactics that The Idea People are incorporating into overall content marketing and delivery client programs,” added Joyce.  “Video production with new software and digital editing capabilities brings an entirely new level of efficiency and speed to market than just a few years ago.”

To learn more about Charlotte video production services, please contact Jay Joyce with The Idea People at 704-398-4437 or email Jay to schedule a private business meeting.  You can also see more about video production.

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Charlotte Web Design Agency with New Web Design for Software Developer

“We just completed a major web design redesign for the Advantage Software Company,” said Jay Joyce with The Idea People.  “This is the third upgrade of the Advantage website over the past five years that we have worked with them on.”

The Advantage Software Company is the advertising agency software industry leader and has been for more than 30 years.  “Advantage works with mega-sized ad agency clients down to smaller ad shops, and creativity, quick access to information, and an evolving web presence are marketing mandates for the company,” says Joyce.  “Our goal with the web design redesign was to capture the Advantage brand as they launched a new version of their major ad agency software product called ‘Advantage blue’.”

One of the initiatives that Advantage needed to communicate in this latest web design launch was that their software products and exceptional people support are virtually inseparable when clients engage with them.  “This particular web design captures the unique ad agency software industry position that Advantage has with putting a real face behind their software products,” said Joyce.

Another feature of this particular web design upgrade is the introduction of three distinct product audiences:  Traditional Ad Agencies, In-house Ad Agencies, and Everyone Else.  “Over the next few years, we will be working with Advantage in reaching a more general business audience that can benefit from their project management and business management software,” added Joyce.  “So the ‘Everyone Else’ audience category will be targeted for business vertical markets outside of the advertising and in-house agency businesses.”

To schedule a private business meeting to discuss your company’s web design upgrade, please call Jay Joyce with The Idea People at 704-398-4437 or email Jay.  We can help strengthen your company’s business web design and online image to better represent the mission and message you need to compete.

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