Charlotte Internet Marketing and Charlotte Business Social Media Marketing with Google

Charlotte Internet marketing should begin with the most popular search engine on the planet today.  Of course, we mean Google.  And all things Google.

The Idea People includes Google as a large part of our client Internet marketing and social media business marketing because their share of search engine searches is so gigantic.  And the people at Google are very creative with developing useful tools to aide in searching and spending time online with Google and Google products.

We use Google Places and Maps as the first place to list, promote, refine and place our clients when marketing on the Internet.  View our Google Places and Maps listing here.  The basic Google Places and Maps listing is free.  And the basic listing includes photos, keywords, descriptions, hours, videos, maps, and reviews from customers.  If you have noticed while searching on Google, the Google Places and Maps are generally now the first search engine results that are displayed.  Pretty smart stuff.

Google Tags and Google Boost are relatively new products that Google introduced last year.  The Idea People uses both products for our own Internet marketing and search engine optimization program.  Google Tags cost $25 each month.  It is a 160-character description, a photograph, a video, a menu, or a company update that Google places directly under your Google Places listing with a yellow “tag” that highlights your special announcement.  Pretty cool.

Google Boost is tied in more closely to your AdWords account because Boost is actually a pay-per-click Ad that is displayed with your Google Places and Maps listing.  It can range anywhere from a low custom amount that you select up to $1,500+ each month.  The cost per click is averaging about $5.

As a business owner, you should embrace Google and their various products.  As long as Internet marketing is a viable tool for growing a business, and we don’t see it going away any time soon, Google products can help you grow your Internet presence, differentiate from competitors, and help attract new visitors and prospects to your online business site!

For more information about Charlotte Internet marketing and our business social media marketing program, please call Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com.

 

Technorati Tags: charlotte internet marketing,charlotte business social media marketing,charlotte web marketing,charlotte business growth company,charlotte social media marketing

Charlotte Social Media Marketing & Internet Marketing Can Help You Grow Your Business

Charlotte social media marketing for businesses is a viable process and tool for every type of business.  If you need customers, social media marketing can help you grow your business.

The Idea People would like to welcome one of our newest social media marketing clients, Get The Lead Out.  Get The Lead Out is a Women Business Enterprise (WBE) and DOT Disadvantaged Business Enterprise specializing in air quality issues including Lead Based Paint, Mold, Radon and Asbestos to name a few.  2011 is the 18th year of business for Get The Lead Out.

Get The Lead Out co-owner and principal scientist Pete Hubicki came to The Idea People with one goal in mind:  leverage the Internet to help grow their customer base.  Social media marketing was a natural addition to their company’s long-term, outstanding reputation as they seek to grow their business.

Get The Lead Out has a unique story to tell through social media marketing.  They deal with environmental air quality issues that can be extremely harmful to humans and animals if left untreated or removed improperly.  Lead paint, asbestos, radon and mold are very real environmental and building issues that exist all across Charlotte.

Our plan with Get The Lead Out’s social media marketing platform is to educate, inform and provide answers to the public’s inquiries about these very dangerous environmental issues.  We will be using a mix of standard, non-standard and industry-focused social media outlets to deliver the messages from Get The Lead Out.  The exposure through social media marketing, as well as a well-designed marketing message, will assist them in building larger volumes of traffic to their website and business as we launch the campaigns beginning in April 2011.

If your business would like to learn more about Charlotte social media marketing for businesses, please contact Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com.

 

Technorati Tags: charlotte social media marketing,charlotte business blog marketing,charlotte business blog design,charlotte internet marketing,charlotte web site marketing,charlotte business growth company

Charlotte Business Social Media Workshops – Use Social Media to Grow Your Business

Business owners and companies across Charlotte are turning to the clouds and embracing business social media.  But monitor it carefully…let’s assign a committee and task force to monitor the posts on Facebook and Twitter so no competitors or unhappy customers post any disparaging remarks!  OK, we’re past all of that…there are built-in comment monitoring features for everything.

Now that your nightmare is resolved about your company’s business social media, what else can you do with social media that will actually help grow your business?

Business social media for Charlotte businesses has grown way past the standard Facebook and Twitter pages.  The purpose of business social media is two-fold, at least according to The Idea People and our social media clients!

1.  Business social media should attract your customer’s social media lifestyle and routine.

2.  Business social media should boost your Internet presence and organic search rankings.

Making social media work for your business is way past monitoring comments that are posted.  Sure, you should do that.  But technology really does that for you!  All businesses, regardless of size, should be embracing business social media as a  proactive tool to form new customer relationships online while enjoying the boost in organic search rankings.

How does social media best boost your company’s natural organic search rankings?  This is the challenging part.  It takes attention and weekly, if not several times a week, monitoring and adjusting.  Trophy keywords and keyword phrases are crucial.  The search engines have adjusted their internal algorithms to serve the most relevant, freshest information on the Internet when a user starts a search.  The engines want the newest content to deliver to hungry searchers.

Here’s where your business social media strategy comes into play.  You need to be feeding the search engines, and your prospective customers, a steady diet of highly-relevant, fresh content related to your company’s trophy keywords and keyword phrases.

Where should you be feeding the search engines?  Your business should be on all of the mainstream social media sites:  Facebook, Twitter, Hotfrog, Yelp, Merchant Circle, LinkedIn, Blogger, WordPress, TypePad, Google Places, Buzz, and the list goes on.  And all of these social media sites should be updated at a minimum every week.

This one tip will grow your business:  Update your business social media sites every week with appropriate trophy keywords and keyword phrases that are highly-relevant to your business and customers.  There it is!  The answer to all of your new business prayers!  It takes time, but it makes sense.

The Idea People offers free social media workshops for business owners and marketing directors every month.  Upcoming Charlotte Social Media Business Workshop dates include March 24 and April 7.  Each workshop is limited to four (4) business owners and is held from 3pm-5pm.  You’ll receive incredible behind-the-scenes tips, information, and real strategies on how to use social media to grow your business when you get back into the office.  RSVP here!

The Idea People provides an extensive, comprehensive business social media maintenance and development program for clients of all sizes.  To learn more about our business social media services to help you grow your business, please call Jay Joyce at 704-398-4437 or email jay@theideapeople.com.

 

Technorati Tags: charlotte business social media workshop,charlotte social media workshop,charlotte internet marketing workshop,charlotte blog workshop,charlotte web design workshop

Charlotte Business Social Media & Internet Marketing Works, But You Need to Have Faith in Your Business.

Let’s face it, Charlotte businesses of all sizes and markets are building their business brands and customer bases through the use of business social media marketing.  It works.  When you properly place your business into the “stream of social media”, you’re going to catch new customers and increase the strength of your business brand!

But there is a problem with many business people using business social media.  They don’t have faith in their business that social media will generate results.  We’ve seen this first-hand with the many different business people we have contact with.  It takes convincing.  It takes prodding.  It takes time.

So we want to help the tens of thousands of Charlotte business owners who have not yet embraced the incredible wave (really it’s a tsunami!) of business social media.  Let us address your doubts so you can begin to have faith in your business that this will help you grow!

Business Social Media Doubt #374:  I personally don’t use social media.

It doesn’t matter if YOU use it…your customers are using it!  Align your business in step with where your customers are.  This is so easy!  Have faith in your business to help it grow.

Business Social Media Doubt #184:  I don’t have time to update my social media.

Well, this is just an excuse.  Hire us to do it for you.  For about $700 each month, The Idea People will update all of your business social media outlets and business blogs…every week!  That’s brand new content delivered to the Internet and your customers every week.  What a bargain.  Have faith in your business.

Business Social Media Doubt #84:  Facebook and Twitter can’t grow my business.

Business social media has far surpassed the standard Facebook and Twitter accounts.  We get your business involved with many of the most-used business social media channels, including, LinkedIn, Merchant Circle, Google Places, Bing Local, Yahoo Local, Blogger, WordPress, TypePad, YouTube, Yelp, Hotfrog, and many other targeted sites.  The key with using business social media to grow your business is to provide timely, fresh, highly-relevant breadcrumbs of information to your targeted audience.  It works.  Have faith in your business.

Business Social Media Doubt #119:  I don’t understand how all of this works.

OK, now we can deal with this!  We build your business social media platform to integrate your business brand into your customer’s social media lifestyle.  We help you form new relationships.  We help you market your business products and services.  There are several major, key benefits to using business social media.  One of the biggest benefits is that all of your social media websites give the search engines fresh, regularly-updated, highly-relevant information.  This helps your organic search results for your primary business trophy keywords and your main business website.  It makes you easier to be found.  It populates your business name and brand in multiple places and categories.  It makes you approachable.  It makes you seem “relevant”.  It makes you stand apart from competitors.  It gets you noticed!  Have faith in your business.

Business social media can work.  You need to maintain faith that your  business will work when new customers call on you.  Do you believe in your business?  Do your customers believe in your business?  Do they even know you’re there?  Social media can help you.

To continue this discussion, and to ask how social media can help you grow your business, please call Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com.  We’ll be glad to help you understand how having faith in your business can help your business social media plan work!

 

Technorati Tags: charlotte business social media,charlotte business blogs,charlotte social media maintenance,charlotte business blog design