Rutland Plastic Technologies is in the creative business of serving the screen printing industry as the leader in screen printing inks, ink technologies and new ink creation. Rutland has been doing this since the mid-1970′s. And they are very good at it!
Each year Rutland attends the largest, mega-sized screen printing trade show in Long Beach, CA. It’s the literal “who’s who” of screen printing and Rutland is always in the middle of it. With one of the largest trade show booths (this booth is so large it should be called a “block”!), Rutland assigns The Idea People the exciting project of creating a new theme and graphics to wrap around their sales goals and new product introductions.
This year’s new product introduction is a screen printing ink technology called “Endurance”. That gave us an immediate idea of movement and action. As you will see in one of the photos on this page, the use of mannequins and smaller sign displays created a literal maze of information for trade show attendees to easily walk in and through the Rutland trade show floor.
We used Rutland’s most popular screen printing ink colors for the background and showcase of each 
sign display to promote a different ink and screen printing technique. We also shot and produced five (5) cutting-edge product demonstration and marketing videos that looped on plasma monitors around the outside of the Rutland booth.
The comments back from the trade show floor were tremendous! Rutland had a packed booth and had an amazing and tremendous result from this year’s Long Beach show. We will keep you updated on the launch of their new “Endurance” screen printing inks as the product enters the marketplace in early spring. We’re sure it will be another smash hit for this awesome company.
If your company would like to have a new creative mission developed for your trade show initiatives, please call Jay Joyce of The Idea People at 704-398-4437 or email jay@theideapeople.com.
