The Idea People just launched two new graphic design brand and logo projects for a heritage Charlotte business and a brand new Charlotte business!
Long-time Charlotte business and The Idea People client, Bendel Storage Tank & Heat Exchanger, just launched a new creative business face for their soon to be 50 year old company. “Bendel was established here in Charlotte back in 1962,” said Jay Joyce of The Idea People. “They are a well-known national stainless steel storage tank, pressure vessel, and heat exchanger designer and fabricator.”
The new Bendel brand maintains the company’s use of the color blue and introduces a contemporary font and custom icon to further enhance the company’s unique image and product offering. Bendel celebrates their 50th anniversary in 2012.
The Idea People also launched a new business brand to the Charlotte business scene, Wiki Wiki Car Wash, which will be opening in mid-April 2011.
“The Wiki Wiki Car Wash brand carves out a new market niche in Charlotte for car wash customers who want a fast, affordable, full car wash without the huge expense and time,” said Joyce. “Wiki Wiki is Hawaiian for ‘quick quick’.”
The Wiki Wiki concept will offer Charlotte Car Wash customers a 3-minute car wash with several different wash experiences priced from $7 to $15 and free, unlimited use of vacuums following the car wash!
“Wiki Wiki will also be recycling up to 85% of their car wash water through this very environmentally-friendly water reclamation process,” said Joyce. “Their first location is at Tyvola and Old Pineville Road.”
If your business would like a unique, creative, custom business brand designed, please contact Jay Joyce at The Idea People at 704-398-4437 or jay@theideapeople.com.
