Everybody is reading, learning and blogging about SEO and keywords. You see so many opinions and suggestions…”The Top 10 Keywords You Should Use in SEO”…”Why 100 Keywords Will Rank You #1″…”Keyword Your Way to Millions!” Lots of claims. Lots of stories. Lots of traffic.
Our keyword philosophy here at The Idea People is straightforward and highly relevant to your particular product or service. We like to target a few trophy keywords (especially launching a new website) and several long-tail keywords. It makes for a good and consistent mix when you’re starting out.
Trophy keywords are your main vertical category keywords that are immediately important to your business mission. We’ll use our company, The Idea People, as an example.
Our particular trophy keywords are: charlotte web design, charlotte website design, and 
charlotte internet marketing. Our company has to exist in these keywords because that describes our business to a tee.
Our long-tail keywords include: charlotte business blog design, charlotte business growth, charlotte graphic design company, charlotte business website design, charlotte corporate video production, and several others.
We target all of our Charlotte business blogs and Charlotte business social media posts (two more long-tail keywords!) to include these keywords. Keyword strategy has to tie back to a marketing plan. You shouldn’t spin out of control on a crazy keyword campaign that does not tie back to a strategy in your marketing plan. You’ll drive yourself crazy if you do! It takes time to do this right. Time is your best ally and worst enemy on the search engines.
What are your company’s trophy keywords? What are your company’s long-tail keywords? What is your company’s meta site description? What is your company’s keyword density for trophy keywords?
If you would like to learn more about keyword marketing with search engine optimization, call Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com. We can help you identify your company’s keyword mission with a straightforward methodology without all the hype and spin.
