Internet Marketing through Banner Advertising as a Charlotte, NC Business

What is it about traditional banner ad Internet marketing that drives users to avoid the click and advertisers to keep chasing the same approach?  Why are the advertisers not focused on delivering banner ad content to mirror what users are wanting to click on?  Where is this dramatic disconnect between the two and how, as advertisers, can we fix this?  We at The Idea People think we can shed some light and answers on how to make banner ads work better for a company’s Internet marketing campaign.

What is Causing Ad Banner Click Fatigue

1.  Mis-matched Ad Banner Focus.  Have you noticed that you can see the same “generic” ad banners sprinkled around social sites, even when the focus of the social site has no connection with the ad banner message?  You may have noticed that online colleges and online degree programs do this often.  You see the same university ad for earning a MBA regardless which site you’re visiting.  We consumers are smart today.  You can’t fool us with banner ads that we know do not belong on the site we’re visiting.  We will not click it!

2.  Boring Ad Banner Creative Design.  For heaven’s sake, put more than your logo on the banner ad if you want to excite me about clicking.  The content message needs to motivate me supported by animation, moving type, or colorful graphics.  I can be bought…for a price!  And the price is a proper message with creative elements.

3.  The Organic Content is More Interesting than the Banner Ad.  Let’s face it, if you are searching for a 55-inch Sony Wega flat screen, your eyes will go directly to the prices that are listed inside the organic search results.  The banner ads seem to ridiculously tout other brand names or models that I am not interested in.

Fixing Banner Ad Internet Marketing

OK, so we bashed banner ads…it’s easy to do.  The hard part is fixing banner ads so that Internet marketing can be successful and the desired clicks and eventual conversions can be realized.  That’s why we do banner ads…we want conversions on our websites.

1.  Think Differently.  Users are searching for content now.  Consider building banner ads that can be embedded inside streams of content.  Put your advertising message in the middle of what the user is consuming…it is more likely to be bitten and clicked.  And stop the annoying pop-ups and scrolling across the screen.

2.  Don’t Insult the User’s Intelligence.  No need to “over promise” so you can “under deliver” when a potential transaction takes place.  Create banner ads that are truthful, supportive of the content a user wants to consume, and creatively matches the type of search result they will get.  Support and nurture the user with your banner ads, and steer away from yelling, screaming and acting intrusive.  Above all, don’t lie to the users.

3.  Be with Me, Rather than Against Me.  Banner ads should match the long-tail keyword phrases that are growing so popular as searches learn how to refine their own searches.  More keywords added in a user’s keyword phrase search will mean more focused and relevant search results.  We urge our ad banner clients to position their ad banner messages at the point of a long-tail keyword phrase search.  The audience is more focused so our banner ad can be more relevant.  Long-tail keyword phrase searches yield higher conversion rates.  Live in the long-tail!

“We (The Idea People) believe in compatible onsite advertising approaches,” says Jay Joyce, president of The Idea People.  “Serving banner ads and onsite messaging to a highly-focused online audience makes wiser business sense than trying to find those people through a frantic flurry of mis-matched banner ads at the top of a short keyword search.”

To learn more about Internet marketing with banner ads and onsite messaging, please contact Jay Joyce with The Idea People at 704-398-4437 or email jay@theideapeople.com.  You can generate quality traffic and conversions with a highly-focused, intensely-relative banner ad campaign.  Leave the reckless noise of confusion to your competitors!

Technorati Tags: charlotte internet marketing companies,charlotte banner advertising company,internet marketers in charlotte nc,internet marketing agency charlotte nc

Does Content Writing & Content Marketing Work for every Charlotte NC Business?

Writing custom content supported with a content marketing plan is an incredible service offered from The Idea People in Charlotte that can reach targeted customers while increasing organic search engine rankings.  It really does work well.

“It’s amazing to hear that search engine marketing or SEO is ‘dead’,” says Jay Joyce, president of The Idea People.  “What really has happened is that traditional SEO has expanded to include content writing and content marketing as a viable asset to include in a comprehensive Internet marketing program.”

Each week, The Idea People writes custom content for each of our Internet marketing clients.  “We write custom content each week and distribute the content across our client’s Blog and social media landscape,” says Lucas Weber, director of content and social marketing with The Idea People.  “The purpose is twofold:  to target our client’s customers with pin-pointed messaging and to deliver fresh, highly-relevant content to the search engines.”

But why does content need to be delivered to the search engines?  Search engine algorithms have matured to the point where their primary goal is to filter out the trash and non-related search results and only to deliver the most relative, freshest content when a user searches.  That is why you will no longer view “hamburgers” in a search query for “heat exchanger drilling machines.”  The search engines want to deliver a pure, clean, focused search result.  They want your business!

“We shoot photography and video while we write weekly custom content,” says Weber.  “Everything we do each week for our clients is to generate and market fresh, highly-relevant content for people to consume and search engines to index.”

How can you write about all types of businesses, products or services?  “We have our own in-house content writing and marketing team that meets with our clients, researches top content trends per industry, focuses on highly-relative client features and offerings, and markets the content weekly to the right audience and engine,” says Joyce.

What are the results from content writing and marketing?  As you would expect, the on-going results are always positive.  “Within a 90-day window, we have seen every client using our strategy rank higher within desired organic keywords and keyword phrases,” says Weber.  “Now, we still implement proven, traditional SEO techniques on each page and behind each page, but providing an on-going stream of fresh, highly-relative content seems to really increase viewer conversions and organic search engine rankings.”

If your company would like to learn more about custom content writing and content marketing for your brand, please contact Jay Joyce with The Idea People at 704-398-4437 or email jay@theideapeople.com.  A meeting with you will uncover where your particular brand’s content ‘gold’ exists and how we can help you transform fresh content into new customer leads and higher organic search engine rankings…naturally.

Technorati Tags: charlotte content writing company,charlotte content marketing,charlotte Blog content marketing,charlotte Blog content writing

Internet Marketing with Charlotte Content Marketing Agency Means Bigger Impact

You may have heard that traditional SEO (Search Engine Optimization) Internet marketing in Charlotte has recently had the air knocked out of it because of the dramatic evolutionary changes in Google’s search engine algorithm.  OK, now translate that sentence into a layman’s version…Google has made a large shift toward ranking website content that is highly relative to how people are searching.

“This year has been so exciting to work with our Charlotte Internet marketing clients because of the enormous surge in importance with content marketing and how that relates to increased overall search engine rankings,” says Jay Joyce, president with The Idea People in Charlotte, NC.  “We have always thought that content marketing was as important as traditional SEO techniques, and all of our Internet marketing clients are reaping strong benefits from the recent Google algorithm adjustments.”

Benefits of Blending Internet Marketing with Content Marketing

1.  Treat them with equal attention.  “We do not separate content marketing from Internet marketing,” says Lucas Weber, director of content & social marketing with The Idea People.  “Our focus is to create custom content every week for our clients as the integral part of their overall Internet marketing plan.”

2.  Optimize each website page by itself.  “Each page in our client’s website is treated with a custom content optimization strategy that stems from the overall Internet marketing strategy,” adds Weber.  “Our vision is to allow each page to dominate an individual vertical marketplace when falling into a primary search phrase or keyword.”

3.  Old content begets new content.  “Our Internet and content marketing strategy includes a very strong story-telling component,” says Weber.  “The best resource and inspiration for creating new content is from within an existing client’s website content.  We can always create deeper levels of stories, including new customer testimonials, product or service advancements, different ways to tell the story, and different avenues to engage old readers with new spin.”

4.  On-staff professional content writers & Internet marketers.  “It doesn’t hurt that we have three on-staff content marketers,” adds Weber.  “The Idea People made the investment several years ago into writing custom web content coupled with Internet marketing strategies.  This was no mistake or surprise;  We always knew that the worlds of content marketing and Internet marketing belonged together because the search engines have always delivered content-driven search results.”

If your brand and company would like to begin an effective and creative Internet marketing program here in Charlotte, please contact Jay Joyce with The Idea People at 704-398-4437 or email jay@theideapeople.com.  Our Internet marketing programs produce positive, deep results where traditional SEO wizardry can no longer compete.

Technorati Tags: charlotte internet marketing companies,internet marketing company charlotte nc,charlotte content marketing companies