We work with many businesses each week helping them to strengthen their messaging, focus on prevailing features and benefits, create designs that separate them from competitors, and helping them focus on keyword strings that increase their website organic rankings. At the center of everything is a trusted set of criteria and questions that we apply to every aspect of Internet marketing and traditional marketing on behalf of our clients.
Internet Marketing & Traditional Marketing Criteria
1. Describe your company in 160 characters or less without including industry slang or terms;
2. Describe your company’s major features and benefits offered to your customer base;
3. Which keyword strings are your company’s best sources for customers finding you;
4. What differentiates your brand from competitors;
5. What value do you bring to your audiences;
6. What pain points or problems do you solve for your customers;
7. What makes new customers purchase your product or service the very first time;
8. And what keeps customers coming back;
9. Where is your company’s best resource for growth and moving forward.
Knowing “your company story” is key when marketing on the Internet or marketing in the offline world. Customers 
absorb information and process what you give them to form opinions and create purchasing decisions.
The Idea People help each of our clients tell a well-rounded, targeted business story with appropriate features and benefits focused on the client. We do this before we apply any type of creative design to your brand, website or advertisement.
Call Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com to schedule an appointment to discuss your company’s unique story. We can then show you how we can create stronger customer traffic and leads through Internet and traditional marketing mediums.
