Business blogging around the country, especially here in Charlotte, is at an all-time high. People like to read blog posts, even more so when the blog posts are highly-relative to topics that affect the target audience.
This is a primary reason why The Idea People embeds WordPress blogs directly into our client web designs.
Why Blog Designs Should Mirror Your Web Design
Writing and developing custom content is one of the hottest professional services offered by full-service web companies like The Idea People. The search engines are engaged with searching the Internet and categorizing your content inside their search engines. The most relevant content gets served at a higher ranking when searched on by a user. Makes sense, right?
Now, more than ever before, creative design for your blog is critical. Especially when it is embedded
directly into your website design! Embedding your blog inside your website design gives you three very distinct benefits for users and search engines:
- Keeps brand consistency page-by-page through your blog and main website
- All content “lives” inside your domain name – keeps visitors inside your website
- Fresh content updated weekly keeps your domain name “highly relevant” to users and engines
As the mission of your business web design and your blog design evolves, it will become more critical to have consistent creative branding and graphics shared equally between the two.
Seamless User Experience.
Users, visitors and subscribers to your blog and website should easily and seamlessly flow back and forth between blog posts and main website navigation. The Idea People believes in providing a natural flow through your website for maximum user performance with zero tolerance for user experience interruptions.
So, the story goes that The Idea People believes in bridging the creative treatment and user experience for your web design and your business blog design. To find out more about our unique web and blog design services, contact our managing partner, Jay Joyce, at 704-398-4437 or email jay@theideapeople.com. You’ll then understand more about where the web is going™.
