Everybody is a web designer. Your boss’ kid designed his cub scout pack’s website. Your neighbor designed the HOA website. Heck, you even started a WordPress blog about collecting and trading antiques! Everybody is designing websites all over the web! There are even “web design” companies that claim they are professional designers and marketing “experts”.
You’re right. Everybody can design a website or a web page. Facebook, Twitter, Google, Yahoo…they have all made it “point and click” to build a website. Albeit these websites are simple and fast to build, they lack so much in so many areas.
Web Design Zeroes
Building it on a simple and primitive scale is easy. Point and click. Upload an odd-sized photo. Stretch that photo over there. Add non-complementing colors. Create an awkward-sized text block. Use different-sized fonts to create havoc. Import text from Word documents and watch the craziness of bad grammar and terrible spellings occur. Add a new page and overwrite your “About Us” page. Wonder where it went. 
Then send the link to your cub scout troop. Email the link to the homeowners in your neighborhood. Blast that link out to your customers. Ouch. Import some whiz-bang Search Engine Optimization gimmick that you paid $1.99 on eBay. Ouch. Now that you have built it…where are the visitors? Where are the customers? Look at your one and only post from February 2010. Ouch. The zeroes take your money and give you less than expected. The zeroes don’t respond to your needs. The zeroes rest on their laurels. The zeroes are on to the next account. The zeroes don’t know about growing your brand. The zeroes don’t care.
Web Design Heroes
A professional web design company is like an attorney, accountant or architect. We have special education, training and many years of experience. We are business owners. We are marketers. We are creative designers. 
We are technology-oriented. We understand search engine algorithms and ranking theories. We write and develop custom content for your website so you “sound” professional to customers. We create engagement opportunities on your website like video, mp3 files, contact forms, white papers, and calls-to-action.
We target and address your best prospects directly. We deliver options to your customers. We tie together marketing themes and branding initiatives. We plan, direct and shoot professional video and photography for your website. We anchor your website with a strategic social media and Internet marketing plan. We track results and make adjustments. We keep you informed. We offer new ideas and direction. We anticipate and forecast technology and marketing trends. We adjust your marketing messages as your company products and services evolve. We look after your best interest. We grow along side you. We return phone calls and emails quickly (we really do). We represent your image, brand and reputation in the most professional and proud manner. We think with you. We rely on each other. We create a strong and profitable professional partnership. We always deliver more than you expect. We increase your new customer prospects. We thank you.
To learn more about the professional web design and Internet marketing services offered at The Idea People, call Jay Joyce at 704-398-4437 or email jay@theideapeople.com. We have been one of the web design heroes since 1994.
