We at The Idea People have long believed that creating custom content and content marketing are the real keys to making your website a thriving, active, search-engine-dominating machine. You can only optimize your website so much with keywords and SEO “tricks”.
So What is Content Marketing & Content Development?
Content marketing and custom content development is the custom creation of targeted, fresh, up-to-date content that is placed on your website and submitted to the stream of fresh content for the search engines to absorb. Remember, the goal of Google and the other search engines is to deliver you the FRESHEST, most HIGHLY-RELEVANT content based on your keyword search.
Keyword phrases do play an important role in custom content marketing…but the keywords are placed INSIDE your custom content! The search engines are moving so quickly toward only wanting the freshest and most-relevant content delivery. They are hungry for new content.
New content means new opportunity on the search engines…or maybe we should say that new content means “fresher” opportunity on the search engines.
Think about this. When you are searching for a pet sitting service in Charlotte, you want to see the latest and greatest results. How many times have you searched in the past only to see results that included business listings that were closed or had disconnected phone numbers? It happens often. Or you’ll pull up dog food, dog collars, kitty litter and other search results that have nothing to do with Pet Sitting. Those days will be closing quickly.
Creating custom content and content marketing,
like we do here at The Idea People,
is a rare service offered by website design companies.
To learn more about creating custom content and content marketing for your company, please contact Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com. We look forward to working with your company and developing a proactive, focused, highly-relevant custom content marketing program!
