Charlotte Custom Content Writing, Content Development & Content Marketing will Grow Your Business

We at The Idea People have long believed that creating custom content and content marketing are the real keys to making your website a thriving, active, search-engine-dominating machine.  You can only optimize your website so much with keywords and SEO “tricks”.

So What is Content Marketing & Content Development?

Content marketing and custom content development is the custom creation of targeted, fresh, up-to-date content that is placed on your website and submitted to the stream of fresh content for the search engines to absorb.  Remember, the goal of Google and the other search engines is to deliver you the FRESHEST, most HIGHLY-RELEVANT content based on your keyword search.

Keyword phrases do play an important role in custom content marketing…but the keywords are placed INSIDE your custom content!  The search engines are moving so quickly toward only wanting the freshest and most-relevant content delivery.  They are hungry for new content.

New content means new opportunity on the search engines…or maybe we should say that new content means “fresher” opportunity on the search engines.

Think about this.  When you are searching for a pet sitting service in Charlotte, you want to see the latest and greatest results.  How many times have you searched in the past only to see results that included business listings that were closed or had disconnected phone numbers?  It happens often.  Or you’ll pull up dog food, dog collars, kitty litter and other search results that have nothing to do with Pet Sitting.  Those days will be closing quickly.

Creating custom content and content marketing,
like we do here at The Idea People,
is a rare service offered by website design companies.

To learn more about creating custom content and content marketing for your company, please contact Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com.  We look forward to working with your company and developing a proactive, focused, highly-relevant custom content marketing program!

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Charlotte Web Design Heroes or Charlotte Website Design Zeroes? Is Your Web Design Partner a Winner?

Everybody is a web designer.  Your boss’ kid designed his cub scout pack’s website.  Your neighbor designed the HOA website.  Heck, you even started a WordPress blog about collecting and trading antiques!  Everybody is designing websites all over the web!  There are even “web design” companies that claim they are professional designers and marketing “experts”.

You’re right.  Everybody can design a website or a web page.  Facebook, Twitter, Google, Yahoo…they have all made it “point and click” to build a website.  Albeit these websites are simple and fast to build, they lack so much in so many areas.

Web Design Zeroes

Building it on a simple and primitive scale is easy.  Point and click.  Upload an odd-sized photo.  Stretch that photo over there.  Add non-complementing colors.  Create an awkward-sized text block.  Use different-sized fonts to create havoc.  Import text from Word documents and watch the craziness of bad grammar and terrible spellings occur.  Add a new page and overwrite your “About Us” page.  Wonder where it went.  Then send the link to your cub scout troop.  Email the link to the homeowners in your neighborhood.  Blast that link out to your customers.  Ouch.  Import some whiz-bang Search Engine Optimization gimmick that you paid $1.99 on eBay.  Ouch.  Now that you have built it…where are the visitors?  Where are the customers?  Look at your one and only post from February 2010.  Ouch.  The zeroes take your money and give you less than expected.  The zeroes don’t respond to your needs.  The zeroes rest on their laurels.  The zeroes are on to the next account.  The zeroes don’t know about growing your brand.  The zeroes don’t care.

Web Design Heroes

A professional web design company is like an attorney, accountant or architect.  We have special education, training and many years of experience.  We are business owners.  We are marketers.  We are creative designers.  We are technology-oriented.  We understand search engine algorithms and ranking theories.  We write and develop custom content for your website so you “sound” professional to customers.  We create engagement opportunities on your website like video, mp3 files, contact forms, white papers, and calls-to-action.

We target and address your best prospects directly.  We deliver options to your customers.  We tie together marketing themes and branding initiatives.  We plan, direct and shoot professional video and photography for your website.  We anchor your website with a strategic social media and Internet marketing plan.  We track results and make adjustments.  We keep you informed.  We offer new ideas and direction.  We anticipate and forecast technology and marketing trends.  We adjust your marketing messages as your company products and services evolve.  We look after your best interest.  We grow along side you.  We return phone calls and emails quickly (we really do).  We represent your image, brand and reputation in the most professional and proud manner.  We think with you.  We rely on each other.   We create a strong and profitable professional partnership.  We always deliver more than you expect.  We increase your new customer prospects.  We thank you.

To learn more about the professional web design and Internet marketing services offered at The Idea People, call Jay Joyce at 704-398-4437 or email jay@theideapeople.com.  We have been one of the web design heroes since 1994.

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Charlotte Graphic Design & Advertising Agency The Idea People Launch Ad Campaign for Client

The Idea People has been the advertising, print design, trade show, video production and website design partner with Rutland Plastic Technologies since 2007.  We design and coordinate many different types of creative design projects each month through the year.

Rutland Plastic Technologies is a the global screen printing ink manufacturer for thousands of screen printing companies and brands across the globe.  For more than 50 years, this Pineville, NC-based company has developed, marketed and manufactured millions of pints, quarts, gallons and drums of world-class inks.  Several years ago, Rutland merged with one of their largest competitors, Union Ink Company, based in New Jersey.  Together, the two companies literally dominate the world of professional screen printing ink production!

Rutland is launching a new ink targeted for high-performance 100% p0lyester fabrics and other high-performance poly-blended fabrics called Endurance.  Their new Endurance Ink is formulated with determination for great stretch and recovery in the fabric, in addition to good shelf stability.  You can see the national Ad design for Endurance here on this page.

If your company would like to learn more about how The Idea People can create action-oriented print and graphic design campaigns, please call Jay Joyce at 704-398-4437 or email jay@theideapeople.com.  We look forward to bringing your unique products and services to life through creative graphic design and print advertising.

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Charlotte Marketing Summer Dog Days Tips!

The dog days of summer seemed like they started back in June of this year, heat and weather wise.  To date, Charlotte has had something like 47 days of temperatures above 90 degrees.  That’s hot!  And I think it affects people’s absorption and openness to marketing messages…during the dog days of Charlotte summer marketing.

So what can help bring business owners and marketing decision makers out of the dog days (besides a brisk 75 degree, humidity-free day!)?  How about some different approaches to marketing?  How about some different messages?  That might help stir some attention to your consistent marketing drip.  Our approach here is to “go personal” with your marketing and think away from email bombardments.

Dog Day Marketing Buster #1 – Write & Send a Real Letter

Try writing and sending a real letter.  How often do you receive an actual letter?  With an actual .44-cents postage stamp.  Put some humor in it about “how hot it is.”  Focus the letter just on one (1) unique aspect of your product or service.  Focus on how that aspect can help the prospect solve a challenge or problem.  Keep it short and simple.  It’s something new.  Oh, and don’t forget to stick your business card in there.

Dog Day Marketing Buster #2 – Hand Write & Mail a Post Card

What?  Hand writing?  A Post card?  Sure, why not!  How often do you receive a post card from somebody marketing to you?  Not often at all.  Post cards are inexpensive to purchase and mail.  Purchase some post cards about Charlotte…we have many landmarks and prominent city scenes that have been made into post cards.  Then write a short, personal message on the back.  “Hope you’re keeping cool during this summer’s heat wave!  Can I show you the new benefit of our widget service that can change your life?”  Short, sweet, and personal.  Something new.

Dog Day Marketing Buster #3 – Stage a Free “Coffee & Iced Tea Meet-Up”

Create a free “learning event” on a Friday morning at a convenient coffee house.  The Meet-Up is a group of only 5 prospects that you invite to do some close-knit networking and talk about your new product or service.  (Of course, one of the 5 people is an actual customer of yours!)  Make it real informal.  Use hand-written invitations that outline your purpose with the Meet-Up.  Keep it simple.  Make it only 45 minutes.   You’re going to have free coffee, iced tea, or whatever.  Again, the attempt is personal and something different from the consistent marketing drip.

Just a couple of ideas for you to think about doing something new during our dog days of Charlotte summer marketing.  Let me know which of these ideas works!

If you would like to learn more about growing your customer base and improving your company’s business image through web design, Internet marketing and creative graphic design, please call Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com.

 

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