Charlotte Web Design & Internet Marketing Client Lands Big Deal from Google Keyword Search!

Congratulations to one of The Idea People’s web design and Internet marketing clients, Get The Lead Out®, for being selected by the Hilton national hotel chain to be involved with their national disaster response program!  (By the way, they were found by a Google search!)

Get The Lead Out® is a nationwide lead paint, asbestos, mold and radon gas testing and removal company based here in Charlotte.  They have performed thousands of tests and inspections on all types of buildings and houses since they began in 1993.

Hilton selected Get The Lead Out® to participate in the Hilton Disaster Response Program for their depth of services and experience pertaining to detecting and removing potentially hazardous materials that might surface following some type of disaster.

“Buildings that were constructed prior to the mid-1970′s could have used lead-based paint or asbestos in some part of the building process,” said Get The Lead Out® Principal Scientist Pete Hubicki.  “If there is damage to parts of a building from a tornado or other natural disaster, or maybe a fire, some of these materials could be released or exposed if they existed.”

Get The Lead Out®’s emergency response duties would include identifying possible material threats, isolating these hazards, and safely removing them.

“We are very proud of the work that Get The Lead Out® does not only here in Charlotte but across the eastern seaboard,” said Jay Joyce of The Idea People.  “They are very experienced with identifying these man-made hazards and safely removing them so no harm will come to people.”

If you would like to learn about the web design and Internet marketing services that The Idea People offers, please contact Jay Joyce at 704-398-4437 or email jay@theideapeople.com.  We look forward to working with your business and helping you stand out from your competitors.

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Charlotte Corporate Video Production & Video Marketing Launches New Charlotte Website

The Idea People has launched a software product micro-site (www.whatsblue.com) for The Advantage Software Company  headquartered in Mooresville, NC.  The new micro-site is a promotional website for the new blue Software that Advantage is launching this October at their users group conference in Las Vegas.

The Idea People is producing a series of monthly promotional videos that divulge a few special features of the new blue Software from Advantage.  The Advantage Software Company is the premier custom business software developer and support company for the advertising agency industry.

Check out a couple of these new blue Software videos produced by The Idea People:

To find out more about custom corporate and business video production from The Idea People, please call Jay Joyce at 704-398-4437 or emailjay@theideapeople.com . All video production is performed in-house at The Idea People with custom graphics, professional voice-overs, script writing, and video marketing.

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Charlotte Web Design Client Wins Top National Website Award!

Congratulations to one of The Idea People’s web clients, the Mecklenburg Chapter of the Sons of the American Revolution, for winning the Top National Website for 2011 from the National Society of the Sons of the American Revolution!

“The Mecklenburg Chapter of the Sons of the American Revolution retained The Idea People to develop, host and market our large Chapter website in 2008,” said Chapter President Timothy Berly.  “We knew that we had a really creative and informational website that could serve as a possible benchmark for the 800+ chapters across the country.”

All of the national Chapters of the Sons of the American Revolution are eligible to enter the annual Website Contest.  The judging for the contest is held every year at the society’s annual Congress gathering.  This particular award was announced during the 121st National Congress that was being held in Winston-Salem, NC, July 8-12, 2011.

“We are very proud of the work that The Idea People does for our chapter and our North Carolina State Society,” says Berly.  “The Idea People makes it very easy for our Chapter to maintain the website with current photos, events, news and information.”

If your business would like to learn more about how The Idea People can help strengthen your company’s website and Internet image, please contact Jay Joyce at 704-398-4437 or email jay@theideapeople.com.  You can also reach our company contact form here.  We look forward to helping your business stand out from competitors and strengthen the bond between you and your customers!

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Charlotte Marketing & Advertising Company The Idea People

There is a certain frame of mind that all business people should “be in” as you go about your days and weeks in business.   As we can all attest to at The Idea People, there is certainly no shortage of stress, challenges, the usual business problems, abrupt changes, starts and stops, and everything else “not positive” that makes up our business day.  But there sometimes can be a shortage of genuine excitement about what we do as a career that is easily overshadowed by “other things”.

So let’s just focus on the excitement part of owning or running your business.  This is the part that we all like to have as we start and end our days.  Genuine excitement and enthusiasm for the products and services we put into the marketplace.

How do we maintain the excitement levels when “other things” distract us?

1.  Use holidays and long weekends to get excited about what you do.  Tune out anything distracting and focus on what is good about your product or service.  What excites you about it?  What excites customers about it?  What made you attach yourself to this product or service?  Think about the good things about your products and services.

2.  Think about improvements.  What can you do to improve your product or service?  Is there added value you can bring to the table?  Can you introduce new packaging or pricing incentives?  How can your existing products or services reach beyond where they are today?  What annoys you about them today?  What can you do to put more excitement or edge into your products or services?

3.  Think about change.  Now that you have some improvements in mind, what about building in some change?  Can you freshen a product or service name?  What about strengthening the features and benefits?  Can you add new graphics?  What about adding a video profile of each product or service to the website?

4.  Promote out of the box.  Now that you have some improvements and changes in mind, try some new promotional ideas to reach new customers.  Plan a free webinar to promote the improvements.  Plan a free “drop by” for your clients.  Put a simple Countdown Clock on a new web page on your website to count down to the launch of the new ideas.  Run a Facebook or social media contest for people to “name” your new product or service.

5.  Get your team involved.  Nothing spreads quicker than genuine excitement and enthusiasm!  It’s contagious.  Get your team involved with your new changes and ideas.  Get their input.  Let somebody take ownership of a portion.  Watch them catch the excitement and spread it themselves.

We’ve always believed here at The Idea People that enthusiasm is contagious.  Since 1994 the biggest single resource that we have always shared is excitement and enthusiasm for what we do and for what our clients do.  We always re-center ourselves and brainstorm about improving our services.  And the outcome is always the same…more excitement and more business.  People want to do business with people who are excited and enthusiastic.  It’s contagious.

Call Jay Joyce here at The Idea People at 704-398-4437 or emailjay@theideapeople.com.  We can help you generate new ideas with new enthusiasm to help you increase sales and attract new business.  Get excited about your business today!

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