We don’t want to alarm our SEO and Internet marketing clients, but every business website still needs creativity to represent your company’s brand, culture, products/services, and the marketing messages. The SEM and business blogs are vitally important for your website and business to be “found” on the Internet, but customers will still judge your web presence with a creative eye.
The Idea People believes in the best combination of website creativity and Internet marketing to build successful business websites and online campaigns. We have long lived by our self-generated design mantra of “it has to look good to feel good to be good.” Your website visitors echo the same sentiment with the clicks of their collective mouses (mice). If it is not pleasing to their senses or doesn’t make them feel good, they’re gone in a flash. And that entire transaction takes place in about 2 seconds.
So what does your Charlotte web design need to capture a visitor’s attention once they have clicked on your website? The Idea People designs all business websites to have five (5) creative hooks to help stabilize high visitor bounces.
- Matching color palettes that are supportive of your brand and not distracting. Have you seen the website that
causes your mind to say “bleh” because the lime green business logo clashes with the beautiful red and black color palette. Balance the colors. - High-level navigation categories that feed down to the sub-categories easily. This is called good site hierarchy. We like to build website navigation so a visitor can get to what they need within 2 clicks. Remember, these visitors are NOT patient!
- Consistent page design and layout. Every page inside the website should “look” like it matches and belongs in the site. Nothing is worse than to be clicking into a website and suddenly run across a page that looks like an after-thought. Keep the page design and layout consistent.
- Poor grammar and spelling in copy or the copy is written only for search engine rankings. We’ve all seen that. It’s annoying. Plus it is a bad image for your brand. Would you send out a sales proposal with poor grammar and spelling? Of course not.
- Use some new web technologies. Today’s web surfers and visitors are savvy. Your business website design should have social media connections, photo galleries, video messages, mobile compatibility, cross-browser compatibility, some creative “wow” factors that are appropriate, and fast page download times.
Search engine and Internet marketing are very important, obviously. But once you have them on your website, the search engine and Internet marketing are finished and the creativity takes over. The click of a mouse can abruptly end your hard SEO work if your web site’s creativity is out of tune. Then, they are off to a competitor.
Call Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com to schedule a private business meeting to discuss your company’s website creative and Internet marketing strategies. We look forward to talking with you soon!
