Face it, Facebook for the benefit of your business and customers is here to stay, and thank goodness! Facebook is the dominant social media engine for all things social with your customers. And now Facebook has developed a new program for our business pages to adopt to reach new customers. It’s called Facebook Deals. And it’s only available in a limited amount of cities. Charlotte is included.
Your business may have used Facebook business pages, Facebook Ads and Facebook Places as tools to keep your name in front of social-media-hungry customers. Facebook Deals is a pretty cool concept to tie the tools together. Facebook Deals gives your business an opportunity to reward customers when they check-in on Facebook, to encourage in-store traffic, and to build customer loyalty.
Facebook Deals can help connect your business with people. And Facebook Deals is free, for now, for certain businesses to try and use in Charlotte. But there is a protocol to follow to get your “deal” approved!
Facebook Deals come in four “flavors”: Individual Deals for a one-time offer, Loyalty Deals for repeat customers, Friend 
Deals for groups of up to 8 people at a time, and Charity Deals for a donation of your choice each time somebody claims one of your deals. Easy, right?
How Do I Create My Facebook Deals?
It’s fairly easy to create your Facebook Deals…they just have to be specific and of a good value. Just visit your business Facebook Place and log-in. You’ll see the “Create Deal” button at the top right of your Place. Follow the easy instructions as you create your Deal.
All Deals are subject to review and approval with Facebook! Here at The Idea People, we created several Facebook Deals for two clients and we had to re-submit each one at least 3 times before Facebook approved the Deals.
So What’s the Deal with Creating a Good Deal?
- Create a dramatic Deal (i.e., 50% off your first visit, consultation, etc.)
- Specify your Deal’s duration (Facebook wants the Deal to last at least 1 week)
- Be very specific with the wording of your Deal (i.e., Buy one, get one free!)
- Be specific as to how the user redeems your Deal (i.e., Show your phone screen to the cashier!)
Facebook Deals are one more element to reach out to your customers. Try it. And let us know how it works for you. If you would like to learn more about how your Charlotte business can benefit through the use of Internet and social media marketing, please call Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com. The Idea People does accept Facebook Deals!
