“My website is way more creative than my competitor’s. Why am I at the bottom of the search results and his bad-looking website is above mine? And I have more Meta tags and a better site description than he does!”
We at The Idea People bet that you have had these feelings or thoughts when analyzing your business website’s search results. And the answer that you’re looking for is probably not what you “see” on the actual website. More than likely, the real answer is in the HTML coding and analytics activity hidden in the back of your website.
There are many items that go into the ranking algorithms of the major search engines. Pretty images and graphics are important for the visitors on the front side of your website, and good HTML web design does play a role in the overall performance of a well-ranked website. But let’s focus our discussion here on what is happening with the backend of your website.
Here is a partial list of some very important web design and search engine optimization factors that The Idea People uses to help your Charlotte website rank higher in organic search results:
- Keyword density on each page – how many times do you properly include your primary keywords in the text and headlines and mirror that to the HTML Meta keywords;
Relative links – does the page include relative links inbound and outbound; - How old is your domain name – you should renew your domain name for at least 5 years
- Title tag – is the page’s Title Tag relevant for the page;
- Site description – is the site description mirroring the Title Tag and keywords;
- Text links – does the page have hypertext links anchored on keywords and phrases;
- Social Media – does the page have social media links and bookmarks relative to content;
- RSS Feeds – is there a RSS feed for the page;
- One primary page topic – does the page only contain relative content;
- Engine Submission – has the page been properly submitted to the search engine;
- XML Sitemap – is the page properly submitted in an XML sitemap
- Blog – is the page linked to/from your Blog and relative Blog content;
- HTML source code – is it properly coded and organized…not sloppy;
- Frequently changing content – are there sections on the page that update often;
- Images tagged correctly – are the ALT tags relevant to the image and content;
- Videos – are the videos on the page optimized, tagged and in a Video Sitemap;
Plus there are many other page design elements that are taken into careful consideration when The Idea People designs a business website. Like us here at The Idea People, really good website design needs to push far past the pretty images and graphics. Strategy for search engine ranking is obviously important today. We focus our Charlotte website design on the entire mission of our clients: to increase sales and new customers. Everything else should be left for the websites that want to be on Page 2 and below on search engine results.
For a private, professional website strategy meeting, call Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com. We have 17 years in web design, web programming, HTML development, marketing, and Internet marketing. Your Charlotte business website needs a web and marketing partner who understands everything past very good creative web design!
