The Idea People forecasts that really good business video production for your Charlotte business will emerge as a very important part of your total marketing plan in 2011 and 2012. Will your business be able to embrace the Charlotte video production revolution?
The YouTube, Facebook, iPhone and iPad technology surge has everybody shooting and watching video everywhere. Video is so much a part of our social lives now. Google owns YouTube. How many videos do you watch during the course of a week?
Some businesses already use video to promote their products and services…or a standard corporate video presentation. With respect to the business video revolution 
we’re about to enter, the “standard” will need to be raised substantially and very quickly.
Think about it how quickly the evolution of web video has expanded. It’s only been a couple of years! And consumers are already embracing video as a personal choice as they explore shopping and purchasing decisions.
But today’s consumer expects more than a “talking head” in their videos for business products or services. We think that tomorrow’s consumer will expect flashy graphics, moving objects, and more of a fine-tuned production…just what they are use to seeing at the movie theater and on television. And this “tomorrow” is already here.
The video technology and accompanying development software is pretty much at our disposal right now. At The Idea People, we can produce “tomorrow’s” video story today. In addition to the actual script, or story, your new corporate and business video should encompass these tools:
- Overall creative theme for each video
- Succinct messages free of clutter, marketing jargon and “industry-speak”
- Informational and educational content
- Entertain me…give me something to stimulate my eyes while you fill my ears
- Music and soundtracks…music helps set a tone and mood. Music will emerge as one of the key components to business videos in 2011
- Make me feel good toward your company…touch my emotions while you’re marketing to me
- Help me buy from you! Don’t sell me anything…help me buy.
Business video is changing. Video will help you form relationships with your customers before you even know they are your customers! Embrace video. Nurture video. Because it’s moving quickly to your customer’s smart phones…right outside your door before they make a purchase.
Keep your Charlotte business video competitive. Call Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com. We look forward to helping you keep in front of your customers through the smart and creative use of business video!
