You’re a Charlotte business. You have a website. Your customers visit it every once in a while. Your website has the company bio, the company history, a listing of your products and services, and places for your customers to contact you. It’s nice. But you want more…your customers want more.
Give involved with your customer’s social media lifestyle! Your Charlotte customers are spending time with social media business blogs, Twitter, Facebook, MerchantCircle and LinkedIn. They’re networking. They’re socializing. They’re blending with your competition. They’re mixing it up with online users of products and services OTHER THAN YOURS!
So what will you do about it? “I already have a website,” you say. Well, you need to get into your customer’s social media lifestyle. You need to have a “social” side to your business. It’s expected. People are forming first-time relationships with products, services and companies through social media PRIOR to interacting with your company website!
What will Charlotte social media do for your business? At The Idea People, we believe that social media will help your Charlotte business on several levels.
1. Social media is search engine friendly. Beyond the benefits of socializing with customers, your social media sites actually help your organic discovery (obviously, it needs to be managed correctly!)
2. Social media makes you more accessible. You’re “there” on your customer’s time schedule when they are open and interested in mixing with you. And your social media marketing is softer and less “sales oriented”…more friendly.
3. Social media strengthens your credibility. Oh, you’re an expert in your particular field of service or product? Awesome! Customers like knowing that there are experts on board when they decide to interact with you. Plus, social media levels the playing field…you’re using the same Facebook or Twitter application that your customers are!
4. Social media builds relationships. Yes, relationships can begin online! Social media gives all users equal access and equal footing. They can “like” you…”join” you…”friend” you…and “comment” on you!
In summary, your customers are using Social Media every day and in all types of combinations…one-on-one. It’s on their smart phones! Your business brand should be courting, touching and interacting with customers on a social and friendly level using the social media brands that your customers use. It just makes sense, doesn’t it? Call Jay Joyce at 704-398-4437 to make your business grow with social media or email jay@theideapeople.com .
