Monday, November 29, 2010

Your Charlotte Business Website Should Have These 5 Items In It!

The Internet and your Charlotte business web site should be dominant items on your business’ marketing and growth agenda in 2011.  Why?

1.  New, fresh, creative web design treatment.  This is important because your Charlotte business web site is the ultimate tool that you can give your customers and prospects to interact with your business.  Your web site creative design needs to be updated, current and fresh.  We are getting ready to launch our 2nd new web design for The Idea People web site in the past 11 months.

2.  Smart web site navigation.  What are the most important items that your customers will want to do business with your company in 2011?  And how will they be able to find these items on your web site?  It’s the navigation and the site architecture that leads customers to the information they want and to the information that YOU want them to have!  Breadcrumb trails…box navigation…highlighted categories…these are the web design tools for really smart navigation!

3.  Pictures on your web site.  People like pictures of products and services!  Use larger photos through your web site.  Have a picture gallery.  There are several really good web site photo gallery technologies that are popular and can be used on your web site.  Pictures can tell stories!

4.  Tell your business story.  Your Charlotte web site text should tell a story to customers and prospects.  What are your marketing messages?  Features and benefits?  Unique positioning?  Competitive differences?  Product or service personality?  Key people profiles?  These are important in crafting and telling your business story.

5.  Business Blog and Social Media!  If there were ever a “crystal ball” to marketing success in 2011, it would include a smart business Blog and social media mix!  You have to be where your customers are.  They are using social media.  Don’t ignore it!

If you would like an extra opinion, a second opinion or a first opinion on your Charlotte business web site, please call Jay Joyce at 704-398-4437 or email jay@theideapeople.com.  We can help strengthen your business web site and social media position to help you grow your business in 2011!

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Wednesday, November 24, 2010

Charlotte Social Media Must be a Vital Part of your Charlotte Business in 2011!

differences_lightbulb You’re a Charlotte business.  You have a website.  Your customers visit it every once in a while.  Your website has the company bio, the company history, a listing of your products and services, and places for your customers to contact you.  It’s nice.  But you want more…your customers want more.

Give involved with your customer’s social media lifestyle!  Your Charlotte customers are spending time with social media business blogs, Twitter, Facebook, MerchantCircle and LinkedIn.  They’re networking.  They’re socializing.  They’re blending with your competition.  They’re mixing it up with online users of products and services OTHER THAN YOURS!

So what will you do about it?  “I already have a website,” you say.  Well, you need to get into your customer’s social media lifestyle.  You need to have a “social” side to your business.  It’s expected.  People are forming first-time relationships with products, services and companies through social media PRIOR to interacting with your company website!

What will Charlotte social media do for your business?  At The Idea People, we believe that social media will help your Charlotte business on several levels.

1.  Social media is search engine friendly.  Beyond the benefits of socializing with customers, your social media sites actually help your organic discovery (obviously, it needs to be managed correctly!)

2.  Social media makes you more accessible.  You’re “there” on your customer’s time schedule when they are open and interested in mixing with you.  And your social media marketing is softer and less “sales oriented”…more friendly.

3.  Social media strengthens your credibility.  Oh, you’re an expert in your particular field of service or product?  Awesome!  Customers like knowing that there are experts on board when they decide to interact with you.  Plus, social media levels the playing field…you’re using the same Facebook or Twitter application that your customers are!

4.  Social media builds relationships.  Yes, relationships can begin online!  Social media gives all users equal access and equal footing.  They can “like” you…”join” you…”friend” you…and “comment” on you!

In summary, your customers are using Social Media every day and in all types of combinations…one-on-one.  It’s on their smart phones!  Your business brand should be courting, touching and interacting with customers on a social and friendly level using the social media brands that your customers use.  It just makes sense, doesn’t it?  Call Jay Joyce at 704-398-4437 to make your business grow with social media or email jay@theideapeople.com .

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Friday, November 12, 2010

Charlotte Web & Business Growth Company Launches New Charlotte Moving Company Website.

The Idea People has just launched a new interactive Internet marketing website for Charlotte moving company Moving Simplified.   You can visit the new website at www.movingsimplified.com .

MSlogo “Moving Simplifiedfounder and CEO Eric Snider hired The Idea People earlier this year to rebrand his company, develop an Internet and social media marketing program, shoot and produce a library of web videos, and design a new marketing website,” said Jay Joyce of The Idea People.  “Moving Simplified is in an extremely competitive vertical market category of Charlotte moving companies and he needed to have new creativity, positioning and strong social media presence to stand apart from his competitors.”

Moving Simplified is a new type of professional moving company that is focused on providing a complete suite of moving services all designed to eliminate stress from their customer’s moving day.

New Truck“We conducted research and moving is actually the third most stressful time in a person’s life,” said Moving Simplified CEO Eric Snider.  “Moving is right behind death of a  loved one and divorce, so we knew that putting together a comprehensive suite of professional moving services would be key in growing our business, changing the way that moving companies operate, and helping to eliminate stress from our customer’s lives.”

Moving Simplified combines a full suite of professional moving services under one brand, including Pack It™, their professional packing service, Move It™, their premium professional moving service, Clean It™, their move out/move in maid cleaning service, and Junk It,™ their professional junk and unwanted belongings removal service.

“Moving Simplified provides customers with full-trained company employees, a company-owned truck, company-owned moving supplies, and standard to full insurance coverage options,” said Joyce.  “The real difference is that they include all of these services under one brand, at competitive prices, and all at the convenience of their customers.”

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