Why would you want a "brochure" as your website? Is your website just a brochure? There is a new wind that has blown across the land of brochureware-websites. Hopefully it is blowing out those outdated websites!
OK, here's why you want a sales-oriented website instead. The marketing action is on the Internet. Period. You still have to keep other marketing channels open, but the Internet is where decisions are being made.
Now, you want your best sales person where the action is. That's your website. Your website should be guiding prospects to what you want them to do. Sign-up for a newsletter? Download a widget or special paper? Fill-out a contact form? Call you? Buy something?!
Think like you're in a real person-to-person sales presentation. That's how your website should be built. Guide prospects. Show prospects. Lead prospects. Answer their questions. Pique their interests. Satisfy their demand for education and information. Help them buy from you.
"Help them buy from you." We say that a lot at The Idea People. We believe in proactive websites. People like to buy things. Re-align your website with this simple strategy in place. Then launch your Google AdWords. Now the keywords are linking to a clearly thought-out buying process on your website!
Sound simple? In theory it is. But it sure makes more sense than just putting up a brochure on your website, doesn't it? Call us at 704-398-4437 and let us transform your website!
The Idea People are a Charlotte web design, software development, and content marketing firm that grows your brand and revenue in a digitally-connected world.
