Don't get caught in the Google AdWords trap!

We all know that a proper strategy with Google AdWords can generate targeted traffic to your website. All search engines have the ability to do that.

But what do you do when you've proven that AdWords can generate traffic to your site, but you're not getting any leads or conversions? It will frustrate the heck out of you.

So let's review some extending strategies to help your AdWords work:

1. Be sure to ask, direct and lead visitors once they click to your page from an AdWord. Tell them what to do next! Lead them. Instruct them. Excite them. Inform them.

2. What is the activity that you want them to do when they get on that page? More often than not you want to get a lead. But most often it takes more than a link to the Contact form.

3. Video is a good option. Tell them a story through a simple web video on the landing page. Even go as far as tell them what to do next in the video. "We want to help your dreams come true with your plans for building a pool in your backyard. We invite you to click on the button next to this video that will take you to a planning form on what you should do next to get the pool of your dreams. After you fill out that form, please call us at xxxx to set up your free design and planning consultation!"

So the takeaway from this would be to lead, inform, educate and guide the visitor once they arrive on your landing page.

Then you should start to see some additional activities with your paid clicks. You should do the same with your organic clicks and referring clicks as well!