Here's a free tip!
We forecast the action on the Internet in 2010 to be a combination of unique and creative web design coupled with "magic" bullets that emotionally connect and pull people through your web prospecting funnels.
Let's face it. We all want to increase our conversions of web traffic into prospects into customers. But it's so darn easy for John Doe to click out or click to the next result. What is the magic "thing" that is missing to keep him or her there and follow our funnel?
We believe that it is the emotional magic that helps you close sales and build relationships in person. A warm smile? A confident voice? A unique personality? A rags to riches story? Yes to all of those. This is where one of the action points will be on the Internet. And the magic will come through video.
Don't hide and watch this happen. Be proactive and be a part of the evolution of the magic bullets. It's going to be as close to a magic 8 ball as we can get with website marketing and conversions.
Trust me. (I'm smiling and glowing warmly at you!)
Thursday, August 27, 2009
Tuesday, August 18, 2009
Transform Your Website from Brochure to Sales Rep!
Why would you want a "brochure" as your website? Is your website just a brochure? There is a new wind that has blown across the land of brochureware-websites. Hopefully it is blowing out those outdated websites!
OK, here's why you want a sales-oriented website instead. The marketing action is on the Internet. Period. You still have to keep other marketing channels open, but the Internet is where decisions are being made.
Now, you want your best sales person where the action is. That's your website. Your website should be guiding prospects to what you want them to do. Sign-up for a newsletter? Download a widget or special paper? Fill-out a contact form? Call you? Buy something?!
Think like you're in a real person-to-person sales presentation. That's how your website should be built. Guide prospects. Show prospects. Lead prospects. Answer their questions. Pique their interests. Satisfy their demand for education and information. Help them buy from you.
"Help them buy from you." We say that a lot at The Idea People. We believe in proactive websites. People like to buy things. Re-align your website with this simple strategy in place. Then launch your Google AdWords. Now the keywords are linking to a clearly thought-out buying process on your website!
Sound simple? In theory it is. But it sure makes more sense than just putting up a brochure on your website, doesn't it? Call us at 704-398-4437 and let us transform your website!
OK, here's why you want a sales-oriented website instead. The marketing action is on the Internet. Period. You still have to keep other marketing channels open, but the Internet is where decisions are being made.
Now, you want your best sales person where the action is. That's your website. Your website should be guiding prospects to what you want them to do. Sign-up for a newsletter? Download a widget or special paper? Fill-out a contact form? Call you? Buy something?!
Think like you're in a real person-to-person sales presentation. That's how your website should be built. Guide prospects. Show prospects. Lead prospects. Answer their questions. Pique their interests. Satisfy their demand for education and information. Help them buy from you.
"Help them buy from you." We say that a lot at The Idea People. We believe in proactive websites. People like to buy things. Re-align your website with this simple strategy in place. Then launch your Google AdWords. Now the keywords are linking to a clearly thought-out buying process on your website!
Sound simple? In theory it is. But it sure makes more sense than just putting up a brochure on your website, doesn't it? Call us at 704-398-4437 and let us transform your website!
Sunday, August 2, 2009
Don't get caught in the Google AdWords trap!
We all know that a proper strategy with Google AdWords can generate targeted traffic to your website. All search engines have the ability to do that.
But what do you do when you've proven that AdWords can generate traffic to your site, but you're not getting any leads or conversions? It will frustrate the heck out of you.
So let's review some extending strategies to help your AdWords work:
1. Be sure to ask, direct and lead visitors once they click to your page from an AdWord. Tell them what to do next! Lead them. Instruct them. Excite them. Inform them.
2. What is the activity that you want them to do when they get on that page? More often than not you want to get a lead. But most often it takes more than a link to the Contact form.
3. Video is a good option. Tell them a story through a simple web video on the landing page. Even go as far as tell them what to do next in the video. "We want to help your dreams come true with your plans for building a pool in your backyard. We invite you to click on the button next to this video that will take you to a planning form on what you should do next to get the pool of your dreams. After you fill out that form, please call us at xxxx to set up your free design and planning consultation!"
So the takeaway from this would be to lead, inform, educate and guide the visitor once they arrive on your landing page.
Then you should start to see some additional activities with your paid clicks. You should do the same with your organic clicks and referring clicks as well!
But what do you do when you've proven that AdWords can generate traffic to your site, but you're not getting any leads or conversions? It will frustrate the heck out of you.
So let's review some extending strategies to help your AdWords work:
1. Be sure to ask, direct and lead visitors once they click to your page from an AdWord. Tell them what to do next! Lead them. Instruct them. Excite them. Inform them.
2. What is the activity that you want them to do when they get on that page? More often than not you want to get a lead. But most often it takes more than a link to the Contact form.
3. Video is a good option. Tell them a story through a simple web video on the landing page. Even go as far as tell them what to do next in the video. "We want to help your dreams come true with your plans for building a pool in your backyard. We invite you to click on the button next to this video that will take you to a planning form on what you should do next to get the pool of your dreams. After you fill out that form, please call us at xxxx to set up your free design and planning consultation!"
So the takeaway from this would be to lead, inform, educate and guide the visitor once they arrive on your landing page.
Then you should start to see some additional activities with your paid clicks. You should do the same with your organic clicks and referring clicks as well!
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