Why are people now "brand" crazy when they really are just "logo" crazy! Let's set it straight. A logo is a graphic representation of your company. A brand is the entire experience that your company has with customers. A brand includes positioning, unique features and benefits, your voice mail, how you dress, how your company acts, the value of your product or service to your customers, and about 19 other things!
Logos are part of a good branding strategy. Brands are what people feel, emote and desire when they make a purchase.
Now that we have that settled, how about developing a new logo leading to a new brand from The Idea People!
The Idea People are a Charlotte web design, software development, and content marketing firm that grows your brand and revenue in a digitally-connected world.
