Charlotte Web Design is a Keyword for Us!

We've been doing a neat exercise around the agency that we invented back in April. We call it "Keyword Table." The object of the game is to take a single product or service that one of our clients offers and only speak in appropriate keywords or keyword phrases for 15 minutes (in the tone and likeness of the vintage TV game, Password!). We write it all down. Then we hone (neat word) it down to the most impactful keywords and move into our analytical mode with Google. This serves as our basis for generating our initial lists of keywords. We've done this game so often that we actually do it away from office when we spot a product or badly-wrapped service van!