Inbound Internet Marketing Characteristics
1. Verifying the target demographic. This may sound like a “given”, but it is easy to stray from a target when we use something as open as the Internet. The headlines, topics and content strategy will be consistent and focused to help control any stray.2. Don’t blur quality and quantity with high frequency. It is true that targeted inbound marketing campaigns need a higher marketplace frequency. But quality of frequency is key, rather than just pushing a large quantity on the target demographic. The focus on message is always important with respect to frequency.
3. Keep the focus on generating targeted leads. Successful inbound Internet marketing needs direct, strong calls to action. Nothing should be watered down. Ask the target audience to take a specific action. Inbound marketing’s goal is to bring the target demographic to your content for a specific call to action.
4. Focus on consistency and ROI accountability. Now we have to accurately account for the traffic and desired results that our Inbound marketing is generating. What is our success rate? Which pieces of content are driving more traffic? Which pieces of content deliver better conversions toward the ROI? What is our ROI? Inbound marketing requires a commitment for consistency, week in and week out. Otherwise, it strays and creeps out of control with no tracking, no accountability, and no return on investment.
5. Types of Inbound marketing. The most common Inbound marketing tools are content-driven Blogs, social media campaigns, website optimization, specialized landing page optimization, white-hat link building, video content marketing, infographic distribution, press release websites, targeted forums and discussion boards, and opt-in email messaging.
“Inbound Internet marketing brings together various marketing channels in a concentric strategy that builds upon itself as time passes,” adds Joyce. “The Dealmed inbound Internet marketing campaign will build a funnel of targeted prospects that are not yet familiar with the Dealmed brand but are in the marketplace for their products and services.”
To learn more about inbound Internet marketing and content marketing, please contact Jay Joyce with The Idea People at 704-398-4437 or email jay@theideapeople.com. Healthcare marketing, medical supply marketing and healthcare content marketing are highly-specialized services that The Idea People offer under our full-service brand.
