Inbound Internet Marketing Firm Launches Healthcare Campaign

The Idea People have designed and launched another inbound Internet marketing campaign for Brooklyn, NY, and Charlotte-based healthcare supply company Dealmed.  “The healthcare marketing landscape in Brooklyn, NY is vastly different from the marketing landscape here in Charlotte,” said Jay Joyce, president of The Idea People.  “Stronger differentiating messages, sharper creative design, and a more direct presentation of distinct brand features and benefits drive the differences between the market landscapes.”

Inbound Internet Marketing Characteristics

1.  Verifying the target demographic.  This may sound like a “given”, but it is easy to stray from a target when we use something as open as the Internet.  The headlines, topics and content strategy will be consistent and focused to help control any stray.
2.  Don’t blur quality and quantity with high frequency.  It is true that targeted inbound marketing campaigns need a higher marketplace frequency.  But quality of frequency is key, rather than just pushing a large quantity on the target demographic.  The focus on message is always important with respect to frequency.
3.  Keep the focus on generating targeted leads.  Successful inbound Internet marketing needs direct, strong calls to action.  Nothing should be watered down.  Ask the target audience to take a specific action.  Inbound marketing’s goal is to bring the target demographic to your content for a specific call to action.
4.  Focus on consistency and ROI accountability.  Now we have to accurately account for the traffic and desired results that our Inbound marketing is generating.  What is our success rate?  Which pieces of content are driving more traffic?  Which pieces of content deliver better conversions toward the ROI?  What is our ROI?  Inbound marketing requires a commitment for consistency, week in and week out.  Otherwise, it strays and creeps out of control with no tracking, no accountability, and no return on investment.
5.  Types of Inbound marketing.  The most common Inbound marketing tools are content-driven Blogs, social media campaigns, website optimization, specialized landing page optimization, white-hat link building, video content marketing, infographic distribution, press release websites, targeted forums and discussion boards, and opt-in email messaging.

“Inbound Internet marketing brings together various marketing channels in a concentric strategy that builds upon itself as time passes,” adds Joyce.  “The Dealmed inbound Internet marketing campaign will build a funnel of targeted prospects that are not yet familiar with the Dealmed brand but are in the marketplace for their products and services.”

To learn more about inbound Internet marketing and content marketing, please contact Jay Joyce with The Idea People at 704-398-4437 or email jay@theideapeople.com.  Healthcare marketing, medical supply marketing and healthcare content marketing are highly-specialized services that The Idea People offer under our full-service brand.

E-commerce Web Development Firm in Charlotte Launches New Brand for Payments Processing Company EBA

The Idea People have been selected as the branding and web design agency to create a corporate marketing brand and a supporting website for EBA Processing.

“EBA Processing is one of the most successful payment processing providers in Charlotte,” said Jay Joyce, president of The Idea People.  “We are excited to be working with Eric Bostic and his team to increase the market share and marketplace for their payment processing solutions company.”

E-commerce Web Payment Processing – Offline and Online

EBA Processing is committed to being the most convenient and friendly, single source provider for all merchant processing and reporting needs, delivering superior customer service and the best products and services available in the Charlotte market. “One of our goals in growing our B2B marketplace here in Charlotte is to educate business owners and merchants of the expanding technologies available for accepting and processing payments from customers,” said Eric Bostic, president of EBA Processing.  “We all know that laptop, tablet, web and phone are the go-to technology platforms for processing electronic payments, and we are here to help our B2B customers implement these options.”

• The First Data Retail Solution replaces the cash register by helping retailers process payments, manage inventory, track sales, control costs, improve customer service and better guide business decisions
• Our full range of POS terminals, wireless solutions, peripherals and supplies, are designed to save both time and money while helping merchants make the most of consumer preferences
• Global Gateway – Our Global Gateway solution helps you build customized e-commerce capabilities for virtually any web ite and is best suited for larger merchants with programming expertise and resources

“Every year established businesses find ways to use the web to sell directly to consumers, and companies are created that need e-commerce capability,” adds Bostic. “More and more consumers are making online purchases a routine with e-commerce and electronic payment processing a necessity for any size business.”

E-commerce on the web is more than just a shopping cart.  “E-commerce on the web now includes any type of electronic payment processing that either passes through a traditional shopping cart or a custom-built API or direct payment solution,” says Joyce.  “The focus with our custom e-commerce application development is creating opportunities for users to securely and safely ‘touch’ and ‘connect’ their product and service purchases with their funding method, whatever that may be.”

To learn more about electronic payment solutions from EBA Processing, a First Data partner in Charlotte, please contact Eric Bostic at 704-548-9201 or email e.bostic@ebaprocessing.com.  EBA Processing provides every type of credit card processing, check processing, ACH processing, and purchase card processing payment.

To learn more about e-commerce web development and custom payment processing web applications, please contact Jay Joyce with The Idea People at 704-398-4437 or email jay@theideapeople.com.