Charlotte Internet Marketing & Social Media Company is Hired by DealMed Medical Supply E-commerce Website

The Idea People have been retained by national medical supplies distributor and e-commerce website DealMed Medical Supplies, based in Brooklyn, New York, to develop and manage a national social media marketing program.

“We will be developing new social media touch points, creating and distributing custom content, and managing social media content to drive new volumes of traffic to the DealMed website,” said Jay Joyce, president with The Idea People.  “DealMed does business with over 7,000 physicians and more than 500 EMS agencies through providing quality medical supplies and inventory.”

DealMed’s online e-commerce website offers thousands of medical supply products from IV therapy to exam room supplies to pharmaceuticals to a complete line of diagnostic supplies.

“Social media marketing is emerging as a vital partner to growing e-commerce store customer referrals and new routes for sales,” says Joyce.  “As we develop a custom social media marketing plan for DealMed, we will emerge with an extremely focused and targeted social media channel to complement the company’s offline sales strategy.”

In addition to mainstream social media marketing channels like Facebook and Twitter, The Idea People will be introducing successful medical marketing social touch points like blogs, online forums, display advertisements, other websites, and public relations outlets.

“Our goal with a social media marketing campaign is to deliver a client’s content in a social manner and environment,” adds Joyce.  “Online consumers are smart and are looking to form social relationships with brands and companies that have their best interest at heart, and that is always our top mission when working with clients in social media marketing.”

If your company would like to learn more about creating and distributing targeted content through a social media marketing campaign, please call Jay Joyce with The Idea People at 704-398-4437 or email jay@theideapeople.com.

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Web Design & Website Redesign Company to Launch New Manufacturing Client Website

The Idea People in Charlotte are excited to announce that our web design company has been selected to redesign the website for Southeast Tubular Products, Inc. in Statesville!

“Southeast Tubular is a very successful 10-plus year old manufacturing company that specializes in manufacturing pressure tubing, ornamental tubing, custom extrusion projects and alloys,” said Jay Joyce with The Idea People.  “Southeast Tubular has expanded their marketing and customer footprint across the south and southeast, and a new website, video and brand design is a top priority to continue this campaign.”

In addition to a new website redesign for Southeast Tubular, The Idea People will be creating a new company brand design and an overall marketing video that really reflects the company story and product offering.

“Website redesign is extremely important for companies needing to compete on the web,” says Joyce.  “And incorporating new marketing and branding elements within the website redesign are strategically vital because customer audiences are searching for content to become more educated and informed prior to purchases.”

If your company needs a website redesign, please contact Jay Joyce with The Idea People at 704-398-4437 or email jay@theideapeople.com.  Incorporating website redesign elements like new branding, stronger content marketing, and video production helps to tell a stronger and more focused story while building sales channels.

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A Proactive Web Design Approach for a Charlotte Web Agency Blends Creativity with Content and SEO.

Really good web design must include a creative design, content development and search engine marketing strategy to feed the search engines and their ever-growing appetite for fresh and highly-relative content.  The Idea People believe in a strong, organized three-prong approach to building an effective website.

“It is only within the past several years that the topic of search engine optimization and targeted content development has surfaced in a mainstream manner,” said Jay Joyce of The Idea People.  “Google and their Panda updates have quickly evolved the manner in which really good and responsible web design companies, like The Idea People, work with clients in developing effective web design programs.”

Web Design with a 3-Pronged Approach

1.   Prong #1 – Creative Web Design – Creative strategy and design that makes sense.  The Idea People begin every client web design project with a creative strategy.  “We include not only the branding elements of colors, themes and logo assignments,” says Joyce.  “But we also include now-measurable elements like user comfort with the design and site flow, user trust levels, and the user’s ease of absorption for the site content and graphics.”  The web design must be user friendly and focus on a higher level of user experience and interactivity.  This encompasses the web site’s plan for expansion, video, audio, database elements, mobile and tablet platform displays.

2.  Prong #2 – Search Engine Friendly – “It’s amazing at how quickly the industry term of ‘SEO’ flew into our client’s conversations with us,” says Joyce.  “The industry focus went so far away from design and content toward scientific and technical skills literally over night.”  Technical search engine optimization skills are obviously important in the practice of designing our client websites to be user and search engine friendly.  Technical SEO skills are an integral part of how The Idea People develop and maintain client websites.  “While the SEO techniques that we use are implemented to make our client websites rank higher in organic search engine results, our primary focus is to make each page inside the website more search engine friendly,” says Joyce.  “We want high rankings for our client websites but only in a long-term, strategic and highly-appropriate manner.”

3.  Prong #3 – Content Development Strategy – “Now that we have designed a creative website presence and prepared it to be search engine friendly, we focus on the evolving element of each website, which is the content,” says Joyce.  “The Idea People have always believed in content, writing and messaging for our client websites, carried through since we began designing websites in 1994.”  Content is the element of the website that changes frequently.  Website content development and content management strategies are vital to maintaining a client’s customer’s and prospect’s attention.  Content feeds the search engines and helps rank websites.  Updated and fresh content keeps our client websites relevant in the eyes of users.  “Fresh and professionally-written content outlasts search engine algorithm changes and maintains an active and continuing relationship with our client’s target audiences,” says Joyce.

The Idea People can improve and change the way that your company website is indexed, perceived and absorbed by your customers, prospects and even the search engines.  Call Jay Joyce with The Idea People at 704-398-4437 or email jay@theideapeople.com for a private appointment to discuss improving your company website performance.

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