Charlotte E-Commerce Web Development Firm Designs New Website for RevMax in Charlotte

The Idea People are pleased to announce that our web design company has been selected by Charlotte-based RevMax Performance Converters to overhaul their website and emerge with a new “animal” ready to conduct E-Commerce.

“RevMax is a Charlotte-based manufacturing company of performance torque converters, transmission rebuilt kits, and replacement valve bodies for cars and trucks,” said Jay Joyce of The Idea People.  “They are wildly successful and hired us to create a robust E-Commerce platform to extend their footprint in their vertical markets.”

The new RevMax website features a creative treatment  never before seen in the automotive and truck parts marketplace.  “We have developed a patentable web-based software tool that will allow an auto parts novice up to the street racing expert to seamlessly find and order their desired parts,” added Joyce.  “This new web app and web software will revolutionize the torque converter, transmission and replacement valve body marketplace.”

The RevMax website and E-Commerce web platform will launch in April 2012, including a massive social media and Internet marketing campaign.  “Be watching for the ‘animals’ to be cut loose and launch a fantastic surge for RevMax to dominate and own their vertical marketplaces,” added Joyce.

If your company would like to improve your E-Commerce or custom web software access to more online customers, please call Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com.  The Idea People can replicate and automate internal manual processes to empower your customers to do business with your company via the Internet.

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New Charlotte Web Design for Elements of Charlotte Outdoor Living Company

The Idea People are pleased to announce that we have launched a new web design for one of our clients, Elements of Charlotte Outdoor Living Company!  Visit their new web design here.

“Elements of Charlotte Outdoor Living is a full-service outdoor living company with an environmental twist on the four elements of water, earth, air and fire,” said Jay Joyce of The Idea People.  “They are a one-stop company that coordinates a customer’s pond, water feature, landscaping, new patio or retaining wall construction, and premium lawn care, plus everything that is outdoors.”

The new Elements of Charlotte Outdoor Living website was designed around the four outdoor elements of water, earth, fire and air.  Under water, the company provides pond and water feature design and build plus pond service and maintenance.  Under earth, the company provides landscaping, hardscaping, patios, retaining walls, lawn care and urban garden design and maintenance.  Under air, the company designs and builds outdoor living projects that grow into the air, like gazebos, pergolas, and popular butterfly gardens.  And under fire, the company designs and builds outdoor fireplaces, fire pits, and outdoor lighting.

“The Idea People have quite literally built our business from an idea that my wife, Maran, and I brought to them,” said Elements of Charlotte owner Joseph Hawley.  “They are incredible from the creativity to the marketing strategy to SEO and everything about the web.  Matter of fact, they have taken us to the top of our keyword string strategy in just one month!”

The Idea People can help your company create and grow brands like never before.  From web design to Internet marketing to custom web applications and social media, The Idea People can bring more impact to your business and drive new customers and resulting sales.  Call Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com.  What we do works.  And we can make it work for your brand and your product or service!

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Charlotte Internet Marketing Firm with Tips on Marketing Content versus Images

We work with many businesses each week helping them to strengthen their messaging, focus on prevailing features and benefits, create designs that separate them from competitors, and helping them focus on keyword strings that increase their website organic rankings.  At the center of everything is a trusted set of criteria and questions that we apply to every aspect of Internet marketing and traditional marketing on behalf of our clients.

Internet Marketing & Traditional Marketing Criteria

1.  Describe your company in 160 characters or less without including industry slang or terms;

2.  Describe your company’s major features and benefits offered to your customer base;

3.  Which keyword strings are your company’s best sources for customers finding you;

4.  What differentiates your brand from competitors;

5.  What value do you bring to your audiences;

6.  What pain points or problems do you solve for your customers;

7.  What makes new customers purchase your product or service the very first time;

8.  And what keeps customers coming back;

9.  Where is your company’s best resource for growth and moving forward.

Knowing “your company story” is key when marketing on the Internet or marketing in the offline world.  Customers absorb information and process what you give them to form opinions and create purchasing decisions.

The Idea People help each of our clients tell a well-rounded, targeted business story with appropriate features and benefits focused on the client.  We do this before we apply any type of creative design to your brand, website or advertisement.

Call Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com to schedule an appointment to discuss your company’s unique story.  We can then show you how we can create stronger customer traffic and leads through Internet and traditional marketing mediums.

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