Charlotte Brand Design & Branding Company The Idea People

The Idea People in Charlotte believe that every business should have an established, researched, identifiable, and creatively-appropriate business brand.  Ideally, your customers and top prospects “picture” your business brand when somebody mentions your product or service line.  That’s strong brand recognition.

Your business brand also helps convey intangible (subliminal) qualities that can quickly become important and very tangible in the minds of customers and key prospects.  We build-in these unique qualities when we develop your business brand attributes and business logo.

What are some intangible brand building qualities?

• »Trusted – Helps the individual feel that “this is a good place to do business…I trust this brand”
• »Qualified- Helps the individual feel like “this company is qualified to help me with my product or service needs.”
• »Experienced – Helps the individual feel that “this company has in-depth and varied levels of experience that will benefit me.”
• »Longevity – Helps the individual feel a sense of “association and closeness to your brand because you’ve been in business a longer time span.”

But your business brand extends beyond physical appearance as a logo or building signage (that is still important, however!).

What are some external branding points that I should consider?

• »Phone Etiquette – How is your business perceived when you answer the phone? What about voice mail?
• »Customer Reviews – The web shows the good, the bad and the ugly. How are your customer reviews?
• »Customer Testimonials – Are your best customers inside your website and marketing campaigns “singing your praises”?
• 
• »Email Signature – Is there a consistent email design and content plan in place, or does everybody use whatever email signature they invent?
• »Marketing & Sales Collateral – Are your brochures, magazine ads, newsletters, and sales flyers consistent with appearance and message?
• »Website & Social Media – Are they consistent in design, messaging, images, audience and optimization?
• »Customer Service Program – Is it clearly defined and easy for the customer to access? Or is your customer service program “whoever answers the phone”?

These are all touch-points that represent your company, image and message.  Are your touch-points accurate?  Or do your touch-points veer off course with respect to your brand intentions?  The Idea People includes all of this in our discovery, research and strategy for building and strengthening your market brand.

The Idea People can help your company create new business brands or strengthen existing business brands.  Either way, we look at your entire business image and philosophy.  That is the core essence of your brand.  Colors, fonts and icons should come WAY down the road after you have established an appropriate business brand strategy and program!

If you would like to talk about your business brand and how to strengthen your business brand, please call Jay Joyce with The Idea People at 704-398-4437 or email jay@theideapeople.com.  We look forward to helping you create a new business brand or strengthen your existing business brand!

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Web Design & Website Marketing Technology Trends in Charlotte NC for 2015.

Web design and website marketing trends in Charlotte have evolved dramatically over 2011.  Our web design and website marketing clients here at The Idea People have seen first-hand how a move toward creating custom content, improving website user experiences, and cultivating social media marketing opportunities can help generate new customers and prospects.

But where is web design, website marketing and mobile marketing going in the future in Charlotte?  How will the web evolve with respect to the technologies that we use today?

The Idea People have developed a forward-thinking marketing and technology program for the web that we call Push to 2015™.  Push to 2015™ is what we identify and forecast as trends we have either witnessed or developed within The Idea People.

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”

- Steve Jobs

We authored a special article called “Where the Web is Going” and you can download it here. This article contains our forecasts from the Idea People on where we believe the web is moving over the next few years toward 2015.

“Web design in Charlotte with our clients has evolved in 2011 to be more focused on creating positive user experiences and delivering targeted, fresh content,” said Jay Joyce of The Idea People.  ”It takes technology and Internet savvy to create momentum and opportunities for businesses to grow in today’s competitive marketplace, and this is where we do our best work.”

Our forecast for web design and website marketing includes some surprising statements that will be startling for some and exciting for others.  Download our report “Where the Web is Going” and decide for yourself!

If your company would like to talk about a strategy for your business, please call Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com.  We have the experience of 18 years in business as a forward-thinking, collaborative, creative, and technology-oriented company that has helped hundreds of businesses adapt and excel!

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Charlotte Pay-per-click PPC and Google AdWords Remarketing Web Campaigns Grow

Internet marketing and web design for Charlotte businesses is evolving every month, thanks to the mega forces of Google and Google AdWords.  The new online advertising and marketing tools that have been developed this year can really help your website marketing and SEO effort scoop in targeted customers.

The Idea People in Charlotte help our clients maintain forward momentum by understanding and implementing these new marketing technologies.

Have you heard of Remarketing from Google AdWords?  This is a unique and fabulous service that you really should review and implement with your AdWords PPC campaigns.

PPC Remarketing Campaigns with Google AdWords

So what is remarketing and why should it be important to you?  Remarketing allows you to reach people who previously visited your website, and match the right people with the right message. You can show users these messages as they browse sites across the Google Display Network. The Ads that you see on this blog post are Remarketing Ads in our campaign here at The Idea People.

Let’s say you are a business who sells Widgets and Zenons. You can show Widget ads to those people who visited the Zenon section, and you can cross-sell, up-sell, and promote other relevant products: Widget service agreements and Zenon add-ons, for example.  It’s an awesome program!  We use it at The Idea People to target web design and website application development traffic.

Here’s how it works: You add a piece of code (remarketing tag) to pages of your site that correspond to certain categories you want to promote. For example, adding a tag for “Web Design” on all of the pages where you market Web Design services will let you later show relevant Web Design ads to everyone who visits those pages.

Remarketing is a tool that can drive ROI for all types of advertisers, regardless of the focus of your campaigns (brand-oriented, performance-driven, etc.) or your ad formats.

Search advertisers (pay-per-click ads) can use remarketing to create an integrated campaign strategy. After driving traffic to your site with search ads, you can then remarket to those users who reach your site by showing them tailored ads on sites throughout the Google Display Network.

When you combine your keyword campaigns with remarketing, you might see higher conversions for your campaigns overall. For example, if you have keywords that you don’t use because you haven’t seen conversions in the past, you can use these keywords to drive traffic to your site, and then remarket to the user to drive the conversion!

If you would like to learn more about Google AdWords, PPC (pay-per-click) Campaigns, keyword advertising, SEO and Remarketing, please call Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com.  We look forward to helping your business maximize website traffic and build new prospects!

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