Your Web Design & Blog Design in Charlotte Should Be the Same Design

Business blogging around the country, especially here in Charlotte, is at an all-time high.  People like to read blog posts, even more so when the blog posts are highly-relative to topics that affect the target audience.

This is a primary reason why The Idea People embeds WordPress blogs directly into our client web designs.

Why Blog Designs Should Mirror Your Web Design

Writing and developing custom content is one of the hottest professional services offered by full-service web companies like The Idea People.  The search engines are engaged with searching the Internet and categorizing your content inside their search engines.  The most relevant content gets served at a higher ranking when searched on by a user.  Makes sense, right?

Now, more than ever before, creative design for your blog is critical.  Especially when it is embedded directly into your website design!  Embedding your blog inside your website design gives you three very distinct benefits for users and search engines:

1. Keeps brand consistency page-by-page through your blog and main website
2. All content “lives” inside your domain name – keeps visitors inside your website
3. Fresh content updated weekly keeps your domain name “highly relevant” to users and engines

As the mission of your business web design and your blog design evolves, it will become more critical to have consistent creative branding and graphics shared equally between the two.

Seamless User Experience.

Users, visitors and subscribers to your blog and website should easily and seamlessly flow back and forth between blog posts and main website navigation.  The Idea People believes in providing a natural flow through your website for maximum user performance with zero tolerance for user experience interruptions.

So, the story goes that The Idea People believes in bridging the creative treatment and user experience for your web design and your business blog design.  To find out more about our unique web and blog design services, contact our managing partner, Jay Joyce, at 704-398-4437 or email jay@theideapeople.com.  You’ll then understand more about where the web is going™.

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Charlotte Content Marketing & Content Development Company Surges in Rankings!

Content marketing and custom content development (like this particular blog post) are what The Idea People have done since 1994.  We have always believed that creating and broadcasting custom content is what customers and prospects are always interested in.

As users of the web have matured over the past few years, and the search engines have evolved to urgently want to deliver highly-relative search results, developing and marketing content is rushing to the top of how businesses are marketing their business and reaching uniquely-qualified customers.

The Idea People uses content development and content marketing for our Charlotte clients as an active, highly-relevant and engaging method to target and attract new customers for our clients.  As the costs of PPC and new customer acquisition continues to climb higher and higher, we see most of our clients turning to us to develop custom content for them on a weekly basis.

We research and write all custom content right here
at The Idea People!

Search engines love the fresh and highly-relevant content!  They index new content so quickly and efficiently.  Now, there are plenty of rules to follow to ensure that the content is appropriately targeted to the keyword search terms and keyword phrases.  Of course, all of the content development and content marketing that we perform on behalf of The Idea People clients always exceeds search engine expectations…and our client’s customers love the fresh content!

If you would like to learn more about custom content development and custom content marketing, call Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com.  Our custom content programs will help you increase your organic search engine rankings, increase new prospect interest, and increase your website engagements.

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Your Charlotte Web Design Easily Transforms Your Facebook Business Page Design!

Facebook business pages are surging in popularity as social media continues to grab millions and millions of people’s (customer’s) attention and valuable time.  Facebook levels the playing field for businesses of every size, industry and location.  When you’re on Facebook, you’re in their environment insulated from Google and external search engine rankings.  It’s all about you and your fans (customers)!

So where does Charlotte web design figure into your Facebook business page?  Well, the creative web design options have never been larger or more open to customize Facebook business pages with features and design elements found on your main business website.

We’ll use The Idea People’s Facebook page as our example to show you what type of creative web design and features are available to use.  The first image pictured below is The Idea People’s main Facebook page.  We can incorporate custom graphics and “headers” to give our Facebook page a similar creative look and appeal as our main website page.

In the next photo below, we incorporated a Portfolio section on our Facebook page that easily showcases pieces of our client work for users to stay inside Facebook and explore more about our company’s unique web design and marketing capabilities.

In the photo below, we decided to create a Video section that houses some of our client video project work as well as some key videos promoting The Idea People and our capabilities.  Again, our goal is to keep people inside Facebook as they interact with our company brand and capabilities.

The next two photos below show how we brought in our Blog and Twitter feeds from our main website.  This keeps our Facebook fans engaged with our Facebook business page so they can explore every aspect about The Idea People while they stay inside the Facebook domain.  Now, at any time, they can visit our main website by simply clicking on our external website links.

Facebook business pages should be blending elements from your main website page into the design.  The Idea People forecasts that you soon will have several key “websites” that share content and elements to serve audiences and customers who desire to “stay inside” a social media’s environment.

To find out more about Charlotte web design and Facebook business page design, please contact Jay Joyce with The Idea People at 704-398-4437 or email jay@theideapeople.com.  We can build custom Facebook business pages, WordPress Blogs, and every other type of mini website!

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Charlotte Web Design Company Earns Top 10 Web Design Listing from Charlotte Business Journal

The Idea People have been selected as a Top 10 Charlotte Web Design Company for 2011/2012 by the annual Book of Lists from the Charlotte Business Journal.  This is the third year in a row that The Idea People have been selected to appear in the annual list as a Top Charlotte Web Design Company.

“We are proud of the accomplishments that we have made this year as a Charlotte web design company,” said Jay Joyce of The Idea People.  “We all work hard every day to ensure that our web design clients receive the best overall creative impact coupled with the cutting-edge optimization and seo techniques.”

The Idea People began in 1994 and have been under the same ownership of Jay Joyce and Bill McCown from the beginning.  “In 1994, there were not many marketing companies that offered strategy, creativity and web design under one roof,” says Joyce.  “We were real trailblazers of sorts offering an approach that was similar to full-service advertising agencies, except with a technology spin toward the Internet.”

“As we Push toward 2015 and beyond, we see an incredible opportunity for our clients to prepare themselves with emerging Internet and technology marketing trends,” added Joyce. “Video and mobile phones will rise as the ‘go to’ customer connection points, and E-business will take on more of a presence as our clients streamline and automate business processes.”

If your company would like to learn more about our Charlotte web design company and website development services, please contact Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com.

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