Doesn’t conversion only pertain to E-commerce stores? How can my informational website actually convert web visitors into customers? This all sounds very complicated.
Well, the answer is “yes”, converting website traffic to customers is a complicated process. But why wouldn’t you want to begin today in converting your website traffic into actual customers that you track back to your website? You would! And The Idea People can help you.
The past 10 years in website design, website development and internet marketing has been devoted to building traffic on your website with the occasional customer that happened to contact you and purchase something. In 2011 and beyond, the emphasis on your business website is broadening to include plans on not only attracting the appropriate type of traffic, but also steering that traffic through a conversion process.
So how do you really convert traffic to customers? There are many ways that will help your website
convert traffic into customers. It starts with a really well-designed website with navigation aiding in the funneling of traffic into conversion “nets”.
Conversion Nets are destination points on your website where you ask your website traffic to perform a converting activity. Let’s use the really popular converting tool of “asking for website traffic to sign-up for a free White Paper.”
The Conversion Net was staged on the landing page that brought the website visitor onto your website. We wanted them to sign-up for the free White Paper. So on the landing page, we prominently placed a “Free White Paper” box on the upper right side of the page. And the topic of the White Paper was highly relevant to the website traffic that landed on the page. In reality, we could easily convert them on this landing page into giving us their email address in exchange for the free White Paper.
But, the visitor started clicking into other pages. Our Conversion Net was also staged on interior pages in the same upper right corner with the same offer. We want to convert this website traffic! So we now have several Conversion Nets staged in the same place on interior pages of our website. Let’s say that one of our website visitors decides to get the free White Paper. They interact with our Conversion Net and initiate the free White Paper sign-up process.
Don’t ask for too much information! Best advice is to ask for their name and email address. We’re all use to giving that much information. If you start asking for their address, phone number, business name, etc., they are likely to spring from your Conversion Net. Start out with their name and email address. At least you have that much information to begin marketing back to that prospect.
*Smart Tip* Include a check box on the sign-up form that gives you permission to send the prospect some information about your products and services. Even go as far as put a statement on there that you will not spam them with unwanted emails!
If you would like to talk about converting your website traffic into customers, please call Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com. We can build traffic to your Charlotte website. And we can help funnel your website traffic into a conversion process!
