Charlotte Web Design & Web Application Developer Hiring Incredible Web Industry Leaders

The Idea People are searching for highly-experienced, uniquely-qualified and technology-motivated individuals to join our company at senior level positions in web development, UX design, iOS and Android mobile software development, and Ruby on Rails masters.

“We are not seeking any entry-level or mid-level experts for any of these positions,” said Bill McCown, Chief Creative & Technology Officer with The Idea People.  “To say that we are searching for the best talent and minds in web development and mobile software development is an understatement.  We want the industry’s thought leaders and senior level developers.”

The Idea People are seeking experienced web and mobile software minds for these positions:

• Ruby on Rails Senior Developer
• Senior Web Developer & Web Team Motivator
• Android Mobile Software Designer
• iOS Mobile Software Designer
• UX Web Senior Designer

“Charlotte is emerging as a go-to city for companies searching for an incredible blend of creativity and technical ingenuity,” says McCown.  “The unbelievable level of web technology talent here in Charlotte is attracting outside interest, and as a leading web development company, we are quickly becoming one of the premier go-to web companies to bridge the offerings together.”

For qualified web professionals, please visit our Careers page to see our openings.  “Again, we only want to meet with the industry’s best web technology and mobile software minds,” says McCown.  “The clients and projects that we are developing require advanced levels of creativity and leading technologies so we can create applications and websites that have never been seen before.”

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Charlotte Web Design Company Partners with New Dot-Com Entrepreneurs for Niche-Oriented Business Ideas

The Idea People have seen a dramatic rise in the number of “dot-com” entrepreneurs turning back to the Internet with niche-oriented ideas for businesses and start-ups.

“When we were in Atlanta in 2000, our agency saw the meteoric rise and fall of the first dot-com era,” said Jay Joyce of The Idea People.  “The Internet business plans and ideas that we are seeing 10 years later are still brilliant in concept but very much separated from the VC-fueled frenzy  a decade ago.”

In part, the advances in both web-based technologies and mobile devices have rekindled the flame for business-savvy people to bring their Internet-based business ideas quickly to fruition.  The economy is also playing a role in people wanting to secure their own futures to either supplement their career earnings or replace them.

“Right now, we are meeting or working directly with 11 individuals who have presented their Internet-based business plans and ideas to The Idea People,” says Joyce.  “Each individual is in a different stage of idea development with three plans specifically funded and moving forward into development.”

Factors Pushing the Dot-Com Entrepreneurial Revival in Charlotte

1.  The Internet works well for niche-oriented concepts and ideas.  Charlotte has an entrepreneurial spirit that is helping to fuel people’s thoughts and inventions;

2.  The advances in technology, along with long-term, experienced digital companies like The Idea People, make speed to market a deciding factor to push forward with dot-com business ideas;

3.  The lower cost to market entry in 2012 makes it easier for individuals to self-fund Internet projects and not need to rely on venture capital like a decade ago;

4.  Dot-com entrepreneurs have a decade of exposure to all things Internet, web and technology, which makes them smarter and more-informed Internet business minds.  They can actually envision their idea or business model concept and create storyboards with desired technology and functionality;

5.  Product and service audiences are hungry for innovations, new Internet ideas, and web offerings that can increase their enjoyment, enrich their lives, and propel them to form new brand loyalties with online brands.

“2012 is an exciting time to be an experienced web, mobile and digital marketing agency, ” says Joyce.  “And to be here for the beginning of the second wave of dot-coms, remembering what we all learned back in 2001, creates an incredible opportunity for dot-com entrepreneurs and The Idea People to partner to create strong, vibrant, niche-oriented Internet business models that can be successful for the long run.”

If you have an idea or a plan for an Internet business model, and you would like to discuss it with a company that is deeply experienced with Internet entrepreneurs, please call Jay Joyce with The Idea People at 704-398-4437 or email jay@theideapeople.com.  The Idea People can take your concept and plan straight through to launch with experienced, strong on-going marketing support.

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Charlotte Content Marketing Predictions for Companies Needing Custom Content Development Results

The Idea People have always included content development and content marketing with our creative design services…whether it was for print, web, social media or video.  Creative and targeted content writing and content marketing is the most essential element for properly communicating with a target audience.

Imagine brochures, letters, advertisements or websites without content…it just makes no sense.  The written word is still the driving element to motivate and cause people to react (outside of video, of course).  And it is hard to find really good content developers who are also content marketers.  Content developers write content.  Content marketers write content and deliver it in the correct format to a targeted audience.

With the algorithm evolution at Google focused more on delivering relevant content to searchers, there will be a resulting boom in companies hiring their own content developers and content marketers.  And why not?  If the search engines are going to focus the delivery of search results based on the freshest, most relevant content, then companies will need to develop a content development and content marketing strategy…not only for the web, but for how the company delivers messaging across every medium.

Predictions for Content Marketing – from The Idea People

1.  Writing custom content for the web will continue to strengthen and grow in importance as the search engines take the lead from Google on delivering the freshest, most-relevant content to searchers;

2.  Digital agencies that can offer clients both a creative design and content marketing service (like we do at The Idea People) will be in high demand;

3.  Companies will begin to adopt content development and content marketing strategies…not only for the web but for all customer communication channels;

4.  We will see new job titles emerge at progressive and smart companies…Director of Content Marketing, Vice President of Company Content, Director of Content Communications;

5.  A tighter partnership between “creative web design” and “content development” will emerge as the search engines reward websites that “look and feel appropriate” matched with “fresh, highly-relevant” content.

“We have always supported the blending of creative design with custom content development and content marketing,” said Jay Joyce of The Idea People.  “Because we can offer both a professional creative design impact mirrored with custom content development in-house, we bring our clients a powerful opportunity to seamlessly evolve with better search engine results right along with Google.”

To learn more about custom content development and content  marketing, please contact Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com.  We work with every client on custom creative design blended with focused content development across web, print, marketing, social media and video.

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Charlotte Internet Marketing Campaign Brings Great Results to New Business Launch

One of our newest client’s here at The Idea People, Elements of Charlotte Outdoor Living Company, launched their business at the beginning of the year.  Elements of Charlotte offers high-end landscaping design + build, pond and water feature design, build + maintenance, and everything outdoor living.

Outdoor living is a crowded marketplace, to say the least, in Charlotte.  Elements of Charlotte needed immediate impact  and attention in the marketplace to jump-start their new business.  “We came to The Idea People because of their strong business and marketing success track record here in Charlotte,” said Joseph Hawley, president, Elements of Charlotte.  “We told them that we needed impact, a strong brand, recognition and a sense that we have been in the Charlotte marketplace for a long period of time…a hefty order for sure!”

The Idea People researched brand names for the new company and locked-in with the name “Elements of Charlotte.”  The brand name and design is familiar, attractive, and represents a full-service spectrum of outdoor living offerings that Elements of Charlotte was going to offer.  “We were thrilled when The Idea People showed us the brand ideas and designs that they suggested,” says Hawley.  “We immediately loved the name and visual appeal of Elements of Charlotte and did not hesitate to move forward.”

The Idea People immediately started launching the social media and content-focused Blog posts into the Charlotte marketplace with an Internet marketing campaign prior to the website being designed and launched.  “Our goal with the early Internet marketing and social media campaign was to begin to deliver the brand name and service offering in early January for search engines and Internet browsers to begin to notice the offering,” said Jay Joyce with The Idea People.  “It has worked fabulously because the marketplace was practically dormant in January and February while our social media and Internet marketing plan took hold quickly.”

The Idea People drafted content-rich Blog and PR posts in January and February offering free incentives for pond maintenance customers to sign-up early with Elements of Charlotte for their spring pond cleanouts.  “The results have been absolutely amazing,” says Hawley.  “We were booking pond cleanouts and pond maintenance customers before our main website was even launched!”

A keyword and content-focused Blog and PR campaign can deliver quick search engine ranking results.  “Our website pre-launch strategy was to deliver focused content to the search engines via our social media and Blog posts to create a place-holder for when the main website launched,” said Joyce.  “In this specific case, it worked like a charm.”

“We have booked new pond cleanout jobs, pond design and build jobs, and landscaping jobs strictly from the Internet marketing, website and social media campaigns,” added Hawley.  “After our website launched, we dovetailed in with a direct marketing letter campaign that reinforced our messaging and service offering to homeowners in the Dilworth, Myers Park, and specific Charlotte neighborhoods.”

The key to a successful Internet marketing and social media campaign is focused content, consistent messaging, consistent delivery of fresh content, and extreme focus on one mission at a time.  “The Elements of Charlotte success story is one more reason to how every business should focus on developing and marketing custom content to their marketplace,” added Joyce.  “In addition to technical search engine optimization behind the scenes of the website, every business needs to focus on the delivery of fresh and highly-relative content to achieve the search engine rankings and sales goals that they need.”

If your business would like to learn more about competitive Internet marketing, custom content development and Social media success, please contact Jay Joyce at The Idea People at 704-398-4437 or email jay@theideapeople.com.  We look forward to working with you to develop a comprehensive approach to marketing your company and growing your new customer sales.

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