Tuesday, December 29, 2009

The Idea People predicts you will use SEO in 2010!

If you are in business in 2010, you will be needing basic SEO principles and techniques applied to your website and marketing strategy.  You have to!

Test yourself and answer each one of these questions:

  • Are you always going to need a properly coded website?
  • Are you always going to need good content?
  • Do you want people to find your content?
  • Do you want people to find your images and videos?
  • Are you always going to need people "quality linking" to you?
  • Do you want people talking about your business?
  • Do you think you might use Google, Yahoo or Bing in 2010?

If you answered "yes" to at least 5 of these points, you will need SEO as an important part of your overall marketing plan.

Now, SEO is not the "end all" to marketing quests and economic comeback in 2010.  But SEO should be embraced as a part of your business' plans of growth.  SEO helps you gain exposure in front of customers and prospects.  SEO helps prospects find and learn about you.

We can help your business with a simple or sophisticated approach to search engine marketing.  Call The Idea People at 704-398-4437 or email jay@theideapeople.com to talk about your business and how SEO could help you grow in 2010.

Friday, December 18, 2009

The Idea People Close to Launching New Bendel Site!

The Bendel Corporation, one of Charlotte's oldest manufacturing companies, is nearing the launch date for their new website and Internet marketing program.

"We have been working with Bendel Corporation President Bill Beaver since August of this year to pull together a comprehensive website and Internet presence," said Jay Joyce of The Idea People.  "Beyond a website overhaul and redesign, we are developing these custom set of engineering calculators and online tools that Bendel clients will be able to use 24/7"

Bendel Corporation has been a leading designer and manufacturer of large industrial storage tanks, pressure vessels, reactors and shell and tubesheet heat exchangers in Charlotte since 1962.  Bendel services clients across many industries, including chemical, petrochemical, paint, textile, waste water, and pharmaceutical.

"Another exciting part of the Bendel Internet program is that we have developed a custom desktop widget that their clients can download and use these engineering tools and calculators directly from their desktop with instant access to large databases of numbers online," said Joyce.  "Bendel is one of those rare companies that has extremely strong history, a wonderful industry reputation, and a desire to evolve and grow with their client demands.  It is a real joy to work with this team at Bendel!"

The Bendel Corporation in Charlotte, NC designs and manufacturers custom storage tanks, pressure vessels and shell and tubesheet heat exchangers.

The Bendel Corporation in Charlotte, NC designs and manufacturers custom storage tanks, pressure vessels and shell and tubesheet heat exchangers.

The Bendel Corporation in Charlotte, NC designs and manufacturers custom storage tanks, pressure vessels and shell and tubesheet heat exchangers.

Tuesday, December 8, 2009

One of The Idea People’s Clients Launches a New Project!

WaterScapes Pro, one of our most colorful clients, has just completed their latest Pondless waterfall project at Kannapolis Medical Plaza in Kannapolis, NC. This is a new medical plaza and the general contractor wanted to add a peaceful water feature to complement the beautiful building architecture and eventual landscaping treatment to come in the spring.

WaterScapes Pro owner and master pond builder, David Weekley, says of the project, "Every one of our waterfall and water feature projects include our signature stones and stonework."  David continues, "We grow and collect our own species of moss and incorporate it into each water project.  It makes for a dramatic, unique and beautiful addition to every water project."

Kannapolis_Before1 
This is the “before” shot.

Kannapolis_After1
The “after” shot.

Kannapolis_After2

Kannapolis_After3

WaterScapes Pro designs, builds and maintains custom natural ponds, formal ponds, water features, water gardens and rainwater harvesting systems for residential and commercial customers across the Carolinas.  Please visit the WaterScapes Pro website to see a snapshot portfolio of their creative work and to learn more about these artistic builders!

Tuesday, December 1, 2009

The Idea People Charlotte Clients Launch New Brand!

The Advantage Software Company just released a new brand and logo design for their Software User's Group! The logo was designed by The Idea People.
The Idea People in Charlotte launch a new brand and logo for Advantage Software's Users Group.
The Users Group has grown substantially since its formation in 1985. Every year hundreds of agency professionals gather at the annual conference for three days of idea sharing, intense workshops and professional networking. The annual conference and regular board meetings provide confirmation and direction on the dozens of enhancements that will result from the regular contact with the group.
The Users Group is run by an elected Advisory Council (AAC) who plan and direct the annual conference and periodic AAC meetings. The AAC members work very closely with Advantage staff members to ensure that enhancements are designed and implemented to meet client requirements.

The next Users Group Conference will be held in Orlando, FL, May 23-26, 2010 at the Portofino Bay Hotel at Universal Orlando!

About The Advantage Software Company
We Work the Way You Work™. From our unique workflow systems that conform to the way you work, to building real client partnerships, we work the way you do!
Whether you’re an Advertising Agency, Creative Shop, Marketing Firm, Public Relations Firm, Media Buying Company, or related organization, Advantage provides a suite of products with features you need to monitor and improve productivity and increase profitability. Advantage is completely scalable to fit the needs of any size business.
Our products and services combined with our dedication to a partnership with you ensure your success! Please visit their website at http://www.gotoadvantage.com/

The Idea People Clients Rack Up the Awards!

One of our clients, Metro GreenScape Outdoor Living, has been awarded the NARI (National Association of the Remodeling Industry) Contractor of the Year (COTY) award for Home Remodel under $100k!

"This is a significant honor, and we thank our peers and the NARI organization for recognizing us! "I would like to thank our partners and Metro GreenScape team members for working so closely together this year," said Metro GreenScape's Darin Brockelbank. "Quality work, excellent project materials, and proper planning all contribute to helping our teams build beautiful outdoor living spaces every year!"

Metro GreenScape is Charlotte's cutting-edge outdoor living, premium landscaping, and organic lawn maintenance company. They make your outdoor living spaces gorgeous! Metro GreenScape can do small maintenance items like Fall Leaf Removal, landscape maintenance, and exterior home staging. Then they also excel at large items like patio and outdoor living space design, general contracting, swimming pools, deck and gazebo construction, irrigation shut-offs and start-ups, and anything else involved with your outdoor spaces!

Call owners Darin or Heather Brockelbank at Metro GreenScape at 704-504-0980 or visit them online at http://www.metrogreenscape.com/. You'll be very happy that you did!